Strategic Planning

Where do you want your business, organization or community to be in five years?
To shape the future, one must have a vision of the destination and a map to guide the way.

Originally conceived as a tool to achieve military missions, the term “strategy” has become popular in business and non-profit organizations. It has also become open to multiple interpretations.

We view effective strategy as aligning mission and organization with customer and stakeholder demands to realize a distinct competitive advantage. We believe it is most effective when employed in a manner similar to its military origin:
• It is mission-oriented
• It is articulated in simple terms
• It is limited in scope


Effective strategy is employed to achieve a defined mission with pre-articulated outcomes. It is similar to the use of a road map; it guides one to a specific, desired and known place. It is measured by the degree of alignment between customer/stakeholder expectations and organizational behaviors.

Simply stated
Simply-stated strategy (or set of strategies) can easily be understood and articulated, and hence remembered and executed. Simple strategies reduce confusion and aid in execution.KFC, for example, once claimed “We do chicken right”. This kind of obsession to do just one thing very, very well has contributed greatly to its market dominance.

Limited in scope
By nature, organizations allocate limited resources. Effective strategy helps them focus on the actions most “critical” to mission – at the conscious expense of other opportunities, often including “important” ones. A strategic approach may be viewed as opposite that of a comprehensive approach: effective strategy focuses significant resources on a few areas deemed mission critical. Comprehensive approaches allocate resources more broadly across functional areas.

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