Developing your brand is similar to dressing up for a dinner with family or going out on a date. You don’t want to stick out like a sore thumb with the pink ‘80s sweater and plaid pants; you want to look presentable. Similarly, you want your presence to match you, your goals, and accomplishments. Branding is essential to career advancement because it helps define who you are, what makes you great, and why you should be sought as a potential employee. Branding is your reputation. Branding is about building a name for yourself, showcasing what sets you apart from others, and describing the added value you can bring to a situation.
Here are some ways to build your brand:
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