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Tom Taylor

Vice President for Enrollment, Marketing, and Communications

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AD 238   Phone: 765-285-1444  

Office of the President
Administration Building, room 101
Ball State University
Muncie, IN 47306

Responsibilities
The vice president for enrollment, marketing, and communications provides overall direction, leadership, and coordination of the university's strategic enrollment, marketing, and communications functions, and has broad responsibility for the maintenance and enhancement of the institution’s image and reputation. Specifically, this position oversees the university’s admissions, scholarships and financial aid, registrar, orientation, student records, marketing, and communications.

Biographical sketch
Tom Taylor is a seasoned enrollment manager with extensive experience in integrating enrollment and marketing activities. He joined Ball State in August 2005 in the newly created position of vice president for marketing, communications, and enrollment management.

Tom came to Ball State from the University of Maryland, Baltimore County—known as UMBC—where he served as assistant provost for enrollment. He was attracted to Ball State because of the unusual opportunity to bring together marketing and enrollment management under one organization. He saw the new structure as forward-thinking, one that leverages the strengths of once separate entities. The merger will help Ball State tell its story with increasing consistency and focus. The end result will allow the university to recruit talented students who are the best fit for Ball State.

Prior to coming to Ball State, Tom had spent his career at UMBC, beginning as an assistant director of financial aid in 1977. He moved steadily up through positions of associate director of financial aid, director of financial aid and scholarships, and assistant provost for admissions, financial aid and scholarships, prior to assuming the position of assistant provost in 1997.

Tom holds a master's degree in English from Johns Hopkins University and a bachelor's degree in English from Hamilton College. He has also taught for UMBC's English department, including the Honors College section of Introduction to Shakespeare.
Office of the President
Administration Building, room 101
Ball State University
Muncie, IN 47306

Phone: 765-285-5555
Fax: 765-285-1461
View E-mail Address