American Council on Education annual conference

Keynote Address for President Jo Ann Gora
Tuesday, March 9, 2009, 10:00 a.m.
Phoenix, Arizona 
“A Frame of Mind: Integrated Marketing at Your Campus Begins With You”

Most university presidents, provosts, and chancellors have a sense that effective branding and integrated marketing can help address the big challenges all universities face: strengthening sustainable enrollment growth and/or attracting brighter students, growing philanthropic support, attracting and retaining the brightest faculty, and ultimately shoring up the bottom line. With such common challenges, how do 4,200 American colleges and universities distinguish themselves?