Ball State University - Partners and People

Center for Media Design
Ball Communication Building, Room 214
Ball State University
Muncie, IN 47306

Hours: 8 a.m.-5 p.m. during academic year, 7:30 a.m.-4 p.m. during the summer
Phone: 765-285-0123
Fax: 765-285-0124
E-mail: cmd@bsu.edu

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Commercial Relevance + Academic Rigor
Insight and Research conducts consumer-centric research that stands up to academic rigor, but delivers on timelines demanded by industry. We provide actionable insights into end-user attitudes and behaviors to help define commercially sustainable business and content models that predict consumer behavior in the near future.

Leadership

Offices

Team

Partners
Insight and Research has worked with clients from advertisers, advertising agencies, media buying firms, content developers, television networks, industry associations, and others, including the Nielsen-funded Council for Research Excellence, Schematic, and Sequent Partners.

Industry Fellows

	Jim Spaeth Jim is one of the cofounders of Sequent Partners, a New York City-based brand-building, advertising and media research firm. As a research fellow for Insight and Research, Jim has offered consultancy services on projects like the Media Acceleration project, the Council for Research Excellence’s (CRE) pilot and Video Consumer Mapping Study and has presented to industry on behalf of the Center for Media Design (CMD) on numerous occasions.
	Bill Moult Bill is one of the cofounders of Sequent Partners, a New York City-based brand-building, advertising and media research firm. Bill has offered his consultancy services on various projects, including the Media Acceleration Project, the CRE’s pilot and Video Consumer Mapping Study and has presented to industry on behalf of the CMD on numerous occasions.
	Dale Herigstad With 26 years in television graphic design, and over a dozen years experience working with User Interface design, Dale brings a unique perspective to his role as executive creative director at Schematic. His UI experience bridges media from traditional, enhanced and interactive television to the Web, broadband, and anything in between, including emerging wireless platforms.
	John Canning John Canning is senior producer and project manager for Yahoo Studios, and is responsible for "The 9" and other original content production for Yahoo Media Group. Formerly, John was the director of content distribution and field producer for Richard Bangs Adventures, a new content property for Yahoo Media.
	John Herne John is a recognized leader in interactive media. In senior design positions with Discovery Communications, and now AOL, John has to created innovative and successful products across the new-media spectrum including broadband Internet, mobile, and interactive television.