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Partners and People

Commercial Relevance + Academic Rigor
Insight and Research conducts consumer-centric research that stands up to academic rigor, but delivers on timelines demanded by industry. We provide actionable insights into end-user attitudes and behaviors to help define commercially sustainable business and content models that predict consumer behavior in the near future. 


Michael Holmes







Insight and Research has worked with clients from advertisers, advertising agencies, media buying firms, content developers, television networks, industry associations, and others, including the Nielsen-funded Council for Research Excellence and Sequent Partners.

Center for Media Design
Arts and Journalism Building, Room 205
Ball State University
Muncie, IN 47306

Hours: 8 a.m.-5 p.m. during the academic year, 7:30 a.m.-4 p.m. during the summer
Phone: 765-285-0123
Fax: 765-285-0124
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