Media Behavior: Now & Next
 |
Insight and Research measures the dynamic patterns of consumer media behaviors and how they are likely to evolve in the near future. Learn more about our methods and projects:
- Cross-Platform Media Consumption
- Our Observational Method (Video)
- Customizing the Observational Method
- The Dana: Making Granularity Possible
- Featured Case Study: Video Consumer Mapping Study
|
Emerging Media: Form & Function
 |
Insight and Research explores user experience by using eye tracking, advanced usability and qualitative methods to map consumer interactions with and reactions to interfaces, content, platforms, and devices. Learn more about how we use these methods to inform design, improve service, and enhance user experience: - User Experience Research
- Eye-Tracking Capabilities
- Featured Case Study: INShape Indiana
|
Viewing+
 |
Insight and Research explores consumer attitudes, behaviors and motivations regarding interactive TV applications on the TV screen, on second-screen devices and applications unbound from TV content. Learn more about our research, industry partners and testing facilities. | |
|