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Insight and Research uses complex methods for TV-based, web-based and mobile device usability testing.
Our traditional methods for usability research and data collection are often used in conjunction with advanced eye tracking methods, providing an extremely rich understanding of the user experience and allowing us to make highly specific and actionable recommendations for interface and design changes.
If desired, our eye tracking and usability research can be conducted as a dynamic, multi-phasic design process, testing prototypes as changes are implemented.
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Using Morae The Morae software allows recording of audio and video records of testing sessions to capture user opinion and response, including non-verbal responses indicated by facial expression and body posture. All of these elements are time stamped for ease of analysis and inclusion in presentations.