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Insight and Research’s already well-established usability team will test health-related interfaces and platforms to explore user experience, hoping to better understand how these interfaces can be used to communicate health information and facilitate and motivate health-related behaviors changes.
Currently, we are planning to launch a usability project, testing the INShape Indiana Web site, examining efficacy and interactivity of the site’s interface. Read the INShape Case Study
The first report in a series of white papers exploring the impact of media on consumers’ health-related information seeking behaviors, will explore the usefulness of Google Trends, as well as data gathered on various searches in correlation with media events or celebrity stories. |