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Case Studies

middletown_obsv Middletown Media Studies 
This groundbreaking series of studies first established that people greatly underreport their media use, then became the "gold standard" for understanding a "day in the life" of media users, garnering international attention for Ball State and the Center for Media Design.

iTV_interface iTV News Design 
Students at Ball State participate in a multidisciplinary course, where they learn and execute interface design for TV and mobile devices to deliver interactive news content.


vongo_eyetracking Usability for Starz/Vongo 
Video download service Vongo TV was testing during various phases of development, both before and after its launch. Research utilized eye tracking and traditional usability testing methods to analyze and enhance consumer experience.

healthmedia3 IN Shape Indiana
INShape Indiana is a state government health initiative that focuses on eating better, moving more, and smoking cessation. It is a Web based program that serves as a clearinghouse for health and wellness information.
observation_laptop Video Consumer Mapping Study
In 2008, after successfully completing a pilot study for the Nielsen-funded Council for Research Excellence, the Center for Media Design was commissioned to conduct the $3.5 million Video Consumer Mapping study, a yearlong, national observational project exploring cross-platform video consumption and consumer media behaviors.
Center for Media Design
Arts and Journalism Building, Room 205
Ball State University
Muncie, IN 47306

Hours: 8 a.m.-5 p.m. during the academic year, 7:30 a.m.-4 p.m. during the summer
Phone: 765-285-0123
Fax: 765-285-0124
View E-mail Address