Background This study used a qualitative research approach involving interviews with subjects while they completed activities on the Web site, eye tracking of the subjects to determine where they were looking when using the site, Morae Web usability software to capture statements and expressions while using the Web site, and a survey questionnaire to determine the degree to which the user finds the Web site meaningful, manageable, and understandable.
Research Objectives1. Evaluate user experience of key services and programs offered on the INShape Indiana Web site2. Determine the usability of the INShape Indiana Web site layout3. Track user gaze and eye movement patterns when interacting with the Web site4. Identify behavioral concerns associated with the Web site services and programs being offered5. Determine the value of the Web site and programs to the member being evaluated6. Identify potential options and solutions to user concerns regarding the Web site
After the eye tracking session and interview portion of the study had been completed, participants were then asked to rate the Web site’s “ease of use” and “level of value” on a scale from 1 to 7. Results The INShape Indiana program and Web development team is currently working on changes that reflect participant suggestions and CMD recommendations as it transitions to a newer version of its site.
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