Ball State University - Observational Method

Observational Method

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Understanding the Cross-Media Behavior of Sports Fans

Bloxham and Glenn Enoch of ESPN share cross-media research results at NAB
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Insight and Research group hosts CBS's senior marketing executives

CMD's Insight and Research group played host to a delegation of CBS's most senior marketing executives on April 2, sharing details of recent research projects and exposing them to student work in interactive TV development projects, augmented reality tools being used by the Digital Corps, and the impressive performance and recording facilities of Sursa Hall.
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The groundbreaking Video Consumer Mapping (VCM) Study, conducted by Ball State University and Sequent Partners on behalf of the Council for Research Excellence provides industry and academia with a clearer understanding of how American consumers really use media throughout the day. This video demonstrates the observational research method that the Center for Media Design used during data collection for the VCM study.