As director of
Insight and Research for Ball State's nationally renowned
Center for Media Design (CMD)
, Mike Bloxham is at the forefront of important research involving consumer media consumption and usage trends,
eye tracking, interactive television, and convergent media. His investigations and insights have brought the CMD national acclaim, including coverage by
USA Today, Ad Age, The New York Times, Television Week, and
The Chronicle for Higher Education. Bloxham's latest project is the Video Consumer Mapping Study. Funded by the Nielsen-backed Council for Research Excellence in the amount of $3.5 million, it represents possibly the biggest study of cross-media consumption and exposure ever undertaken, documenting minute-by-minute media exposure and participation among consumers in six major cities around the U.S. Applying CMD's unique observational method, the study promises new insights into the complexity of media consumption that will guide both industry and academia in understanding the shifting communications landscape. "This kind of research is incredibly demanding and complex to undertake, but it helps us understand what is probably the most vexing issue in media research today—that of cross-media consumption” says Bloxham, a contributor to
Media magazine and a regular blogger for MediaPost.com, an online media, marketing, and advertising site. Contact
Mike Bloxham at 765-285-0123 for more information.