The Media Insight Center in New York, which opened in fall 2007, is a collaboration between
Insight and Research at Ball State's
Center for Media Design and
Schematic, a recognized leader in cutting-edge commercial interface design.
A facility in the media industry's hometown makes possible collaboration between Ball State researchers and Fortune 500 companies, Web 2.0 firms, and other major media owners, advertisers, and technology companies. We work together on advanced design usability research to determine the most effective ways to bring the latest innovations in media to market and provide meaningful, positive experiences for consumers.
The Media Insight Center features a living room and home office space where researchers conduct
eye-tracking research, in addition to other methodologies.