Emerging Media Key to Indiana Economy
Inside Indiana Business, December 7, 2008
Host Gerry Dick sat down with Dave Ferguson, newly appointed associate vice president for emerging media, to discuss Ball State's plans to invest $17.7 million during the next five years to strengthen information technology's role as one of four "pillar" industries supporting the Hoosier state's economy in the 21st century.
Second Life Could Be New Teaching Tool
WISH-TV 8, Indianapolis, December 3, 2008
Technology reporter Steve Bray of Indianapolis CBS affiliate WISH-TV spoke with John Fillwalk, associate professor of art, via his Second Life avatar and Guillermo Vasquez de Velasco, dean of the College of Architecture and Planning, about how Ball State's creation of a virtual design studio allows architecture students on campus in Muncie and at other institutions as far away as Guatemala and Chile to collaborate on a new building project in downtown Indianapolis.
Welcome to My World: It's the Consumer's Media Universe—You Just Market in It
AdWeek, November 16, 2008
In its 30th anniversary issue, AdWeek enlisted researchers from Ball State's Center for Media Design (CMD) to observe four individuals for one day each (between 12 and 15 hours) during the first week of October. Turns out they're not so easily categorized.
Marketing via Social Networks a No-No?
BizReport.com, October 22, 2008
Young Internet users may be more likely than others to hang out on social networks, but is it really the place to market to them? Not necessarily, according to joint research by ExactTarget and Ball State University.
The Birth of Ball-E-Wood
Inside Higher Ed, August 5, 2008
It was the kind of pitch that's usually made over a three-martini lunch in Los Angeles, and certainly not in the halls of academe. But when Rodger Smith sought funding to produce a new indie film, the Ball State University faculty member went to an unlikely place. “I had to pitch this to the president and the provost, and for some strange reason they decided to go along with me,” said Smith, who is the producer of My Name is Jerry, a film bankrolled in large part by Ball State. "This is not something a university does.”
Virtual Author Visits Now a Reality
Publishers Weekly, March 20, 2008
The Electronic Author Visit (EAV) is a new program born of a partnership between Ball State and Simon & Schuster Children's Publishing. Nearly 80,000 schoolchildren at 743 schools tuned in for the interactive broadcast featuring best-selling author Andrew Clements (No Talking).
New Study Will Be Watching What You’re Watching
TV Week, February 27, 2008
Imagine what you would learn if you spent all day looking over people’s shoulders to see how they consume media. What do they do when they wake up, when they’re at work, while they’re at their computer or sitting in their living rooms.
Ball State Study: Primetime Expands to Fill Wealth of Screens
Broadcasting & Cable, September 20, 2007
Attention NBC and ABC and everyone else increasingly streaming their TV shows on the Web: Primetime for the valuable teenage audience isn't 8 p.m.-11 p.m.; it's from the minute they get home from school to when they hit the sack. That's according to a new study from Ball State University, High School Media Too: A School Day in the Lives of Fifteen Teenagers.
The New News: How Television is Being Transformed by a Class at Ball State University
American Way, September 1, 2007
"Interactivity is definitely the future — across the board," says Timothy Pollard, associate professor of telecommunications and innovator of the interactive television class, which is helping to redefine how video programming is distributed beyond immobile TV sets to laptops, iPods, game players, and PDAs. A recent Pew study indicates more than 50 million Americans now get the bulk of their daily intake of news and information online. "Consumers expected to sustain TV news tomorrow won't want to watch it," Pollard adds. "They'll want to use it."
Colleges Use Student Bloggers to Recruit a New Generation
The Associated Press, May 14, 2007
The innovative efforts of several colleges and universities—Ball State prominent among them—to enlist student bloggers help connect the campus with prospective students. Originally distributed by the Associated Press and CNN, the story also appeared in publications nationwide including Business Week, Forbes, USA Today, Los Angeles Times, Washington Post, and Fox News Channel.
At Colleges, Real Learning in a Virtual World
USA Today, October 5, 2006
They may be college teachers and students, but they're also pioneers—exploring strange new worlds that exist nowhere on Earth. That's because their classes and field trips take place only on computers, using an online digital world called Second Life.