Our groundbreaking research on how people use TV, computers, mobile devices, and other media is attracting national attention.
The $3.5 million yearlong
Video Consumer Mapping study was conducted on behalf of the Nielsen-funded Council for Research Excellence (CRE) by Ball State's
Center for Media Design and Sequent Partners. The study’s surprising findings were released during a major press event March 26, 2009, in New York City's famed Time-Life Building. Read
our news release, and check out a sampling of media coverage:
Jews, God and videotape: Religion and media in AmericaThe Jerusalem Post Magazine, July 2, 2009
American adults spend an average of eight hours each day in front of a screen, be it a television, computer or cellphone (according to a recent study out of Ball State University titled "Video Consumer Mapping"). With that figure, it's no wonder many religious outlets have taken to technology like a moth to a flame.
Television: Reports of my death are greatly exaggeratedWired, March 27, 2009
Online
video is finally coming of age on the internet, but a new study shows
that the average American adult still spends less than 3 minutes a day
watching videos onlin —and five hours watching live television.
8 hours a day spent on screens, study findsThe New York Times, March 26, 2009
Researchers at Ball State University’s Center for Media Design, who conducted the study, say it is the largest observational look at media usage ever conducted. Rather than relying on what people remembered watching, researchers captured the actions in real time by shadowing 350 subjects—most of whom were former members of the Nielsen television ratings panel—and recording each person’s behavior in 10-second increments.
Screen time: study parses how, when we watchAll Things Considered, March 26, 2009
On average, TV viewers watch more than an hour of commercials every day. That fun factoid comes courtesy of a new study released Thursday from the Council for Research Excellence, an industry group funded by The Nielsen Company, and conducted by researchers from Ball State University's Center for Media Design.
Study: Video viewing hasn't usurped TV watchingUSA Today, March 26, 2009
The research, conducted in five cities last year by a team from Ball State University, showed adults ages 45 to 54 were the heaviest users of all electronic media, spending an average of 9.5 hours a day. All other adults spent about 8.5 hours on a combination of TV, computers, mobile devices and other screens. That same crowd of Baby Boomers also spent more time on e-mail, instant messaging and DVR playback than other age groups.
Young boomers watch 9.5 hours of video per day; TV still on topTV Week, March 26, 2009
Live viewing on television still is the dominant form of video consumption in the United States. A new study conducted by Ball State University’s Center for Media Design and Sequent Partners for the Nielsen-funded Council for Research Excellence, found that 99 percent of video consumption on televisions, the Web, and mobile is on traditional TVs. Even among adults 18 to 24, 98 percent of video is seen on televisions.
'Live' TV still rulesAd Week, March 26, 2009
Despite the proliferation of things to watch via computer and mobile device, "traditional 'live' television remains the proverbial '800-pound gorilla' of the video media arena." So says a study conducted by Ball State University's Center for Media Design and Sequent Partners.
Study finds online video usage dramatically overstatedMediaPost, June 3, 2009
The amount of time Americans spend watching online video is vastly overstated, according to the findings of some highly regarded research made public Tuesday. The disclosure, which is likely one of the more controversial findings being mined from an ambitious piece of academic research that actually observed how people spend their time consuming media, was made during one of a series of so-called "collaborative alliance" meetings hosted by Havas media shop MPG for the advertising and media industry in New York.