Dale Herigstad, chief creative officer of
Schematic Inc., is an internationally recognized t
hought leader on the future of media consumption in an interactive and “many screen” world of increasingly rich media interfaces such as TV, computers, and cell phones.
With an extensive background in broadcast design and branding, he has pioneered a unique spatial context approach to designing advanced navigation systems for interactive TV and connected screens. From this work are emerging new content media that blur the line between TV and games—and, in fact, Herigstad is currently engaged with a variety of Schematic teams to revamp what television is becoming.
Herigstad was a part of the research team that developed the visionary gestural interfaces that first appeared in the film Minority Report and is now leading development work in the rapidly emerging world of gestural navigation for screens at a distance.
He has taught motion graphics at California Institute of the Arts, Art Center College of Design, and UCLA. He is active with the AFI Digital Content Lab, is a member of the TV Academy, AIGA, and ITA and received one of the first ITVT Interactive TV Leadership Awards. Herigstad has four Emmys and is currently working in London, managing Schematic’s new innovation practice for UK and Europe.