Michael Becker is a leader in the mobile marketing industry, assuming the roles of industry entrepreneur, volunteer and academic. Mr. Becker founded and
most recently held the position of VP Mobile Strategies at an
industry-leading mobile marketing solutions provider,
iLoop Mobile,
which earned the Mobile Marketing Association (MMA) Innovation of the
Year Award in 2007.
Prior to assuming the role of Manager
Director of North America, Mr. Becker served on the MMA Global Board of
Directors (2008, Director at Large; 2009, Global Board Vice Chair) and
served on the MMA North American Board of Directors (2004, 2005, 2007,
2008, 2009). He founded and co-chaired both the award-winning
MMA Academic Outreach Committee and the
MMA International Journal of Mobile Marketing. He is also a member of the
dotMobi Mobile Advisory Group Steering Committee and member of the
Direct Marketing Association’s
Annual Programming Advisory and Mobile councils.
In addition to
his industry and volunteer roles, Mr. Becker is a contributing author to
Mobile Internet for Dummies and Reinventing Direct Marketing, co-author
of Web Marketing All-in-One For Dummies, which includes a mini-book on
mobile marketing. He is currently working on Mobile Marketing for
Dummies. In addition, he has authored over 60 articles on mobile
marketing and is an accomplished public speaker on the topic.
In
his spare time, Mr. Becker is pursuing his doctorate on the topic of
mobile-enhanced customer managed interactions and vendor relationship
management at Golden Gate University. Mr. Becker was awarded the MMA
Individual Achievement Award in 2007 and the Direct Marketing
Educational Foundation Rising Stars Award in 2009 for contributions to
the mobile and direct marketing industries.