The key to successful professional selling is the ability to effectively execute the sales process and to cultivate productive relationships with current and prospective customers.
This two-day certificate program is designed to enhance those abilities among participants through hands-on, results-based sales training. This interactive workshop will go beyond theory and provide individuals with the skills and strategies they need to successfully execute the sales process and establish and manage long-lasting customer relationships. The course will provide new salespeople a jump-start into successful selling while helping veteran sales professionals fine-tune their professional selling skills.
At the conclusion of the course, participants will recognize the characteristics of a successful salesperson, appreciate the power of relationship selling, and understand client behaviors. Participants will also learn tools and techniques to help them productively prospect, establish rapport through communication, ask effective questions, and successfully manage the sales process.
November 5-6, 2009 ▪ 9 a.m. to 4 p.m.
Cost: $399
Register Online
For more information call 317-822-6167
Location
Ball State Indianapolis Center
50 South Meridian Street
Indianapolis, Indiana 46204
Map/Directions
Accommodations
Program Instructors
- Ramon A. Avila, PhD
George and Frances Ball Distinguished Professor of Marketing and the founding director of the H.H. Gregg Center for Professional Selling
- Scott A. Inks, PhD
H.H. Gregg Center for Professional Selling
Department of Marketing and Management
Agenda
DAY ONE
Building Blocks to Successful Selling I
A. How to Create a True Dialog
B. What is Relationship Selling
C. Buyer Behavior
Building Blocks to Successful Selling II
A. Building and Enhancing Trust
B. Selling and the Communication Process
C. Developing Relationships
DAY TWO
The Sales Process I
A. Managing the Sales Process
B. Prospecting and Pre-Call Planning
C. Gathering “Mission-Critical” Information
D. Presenting Relevant Compelling Solutions
The Sales Process II
A. Handling Sales Resistance
B. Earning Commitment
C. Follow-up and Cementing the Relationship through effective questioning
Cancellation Policy: 100% refund for cancellation made 14 days or more prior to the event; substitutions may be made within 7 days of the event; however, refunds will not be given.