Requirements for the Sales Concentration

Ball State is the only university in Indiana, and only one of a handful nationally, to offer a graduate-level concentration in professional selling and sales management.  This all-online option is designed for individuals interested in being a sales leader. 

In this 12-hour concentration, you will learn:

• how to design and implement effective strategies to build and manage successful buyer-seller relationships
• insight into how to select, develop, compensate, and otherwise manage sales people in a manner that is consistent with, and helps accomplish, the organization’s strategic objectives
• how to increase sales and sales management effectiveness through the integration of technology, including computer and communications hardware and software, customer relationship management software, social networking tools, emerging media, and other related tools

If you loves sales, but are unsure if you want to start a complete MBA program, check our our graduate certificate in professional sales management.

Through this option, Ball State continues its national leadership in the area of professional selling and sales management, especially with its H.H. Gregg Center for Professional Selling. 

For the sale management concentration, you must take 12 hours from the following:

• MKG 505 Survey of Marketing (3 credit hours)
  or MKG 671 Marketing Management (3 credit hours)
• MBA 625 Enterprise Resource Planning Systems (3 credit hours)
• MKG 630 Customer Relationship Management (3 credit hours)
• MKG 635 Sales Management (3 credit hours)