As anyone who watches commercial television or walks down a grocery aisle knows, advertising is an idea business. It’s more than just print or broadcast advertising—it’s product development, branding, packaging, promotion, and online design. It can involve copywriting, art direction, graphic design, marketing, media planning and buying, research, and production.
Our comprehensive program prepares you with theoretical fundamentals, practical skills, and rich opportunities for hands-on experience. You begin by learning advertising and marketing fundamentals that will equip you for advanced and specialized advertising options. Elective courses allow you to customize your learning experience and develop the specific skills needed for your chosen career path—whether it’s creative, media, account management, or marketing.
Above all, careers in advertising are about creativity, the confidence to hatch ideas, and the knowledge to make them viable. It's not surprising then, that preparing for advertising careers involves much more than just textbook work. By tackling practical projects in teams and participating in the Ball State student chapter of the American Advertising Federation, you have the opportunity to implement and expand what you learn.
As a Ball State advertising major, you emerge ready to enter the competitive business world with all of the skills, knowledge, and confidence you need to land a job, make immediate contributions, and grow within the profession.