JournalismC
McDonald_Becky

Becky McDonald

Assistant Professor

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AJ 338   Phone: 765-285-8209  

Department of Journalism
Art and Journalism Building (AJ), Room 300
Ball State University
Muncie, IN 47306

Education
B.A., Marshall University, 1978
M.A., Marshall University, 1979
Ph.D., The Ohio State University, 1987


Publications
"Bad News, Good News: A Burkean Analysis of a Municipal Budget Crisis." Central States Communication Association.

"Ethics in the Workplace," Great Lakes Regional Student Conference, Women in Communication Inc, Purdue University, November 1990.

"Evaluating Your School Publications," Indiana meeting of National School Public Relations Association, April 1990

"From Boardroom to Classroom: Switching from PR Professional to PR Professor." SCA, PR Division, November, 1996.

"From Falwell to Limbaugh: A Rhetorical Analysis of 'The Ties That Bind' America's Right Wing Communities," National Communication Association, PR Division, New Orleans, November, 1994.

"Good Writing Doesn't Just Happen,", American Society of Women Accountants, Indiana chapter; November 11,1991, Indianapolis.

"Improving Your School Publications," workshop, South Madison Community Schools Staff, Pendleton, IN, September 1990.

"Issues in Undergraduate Public Relations Education: Creating the Capstone Course." Invited Panelist, accepted for presentation at PR Division, Central States Communication Association.

"Student Agency Experience in Public Relations." Teaching Standards Committee, Public Relations Division, Association for Education in Journalism and Mass Communication, Boston, MA, August 6-11, 1991. ERIC Clearinghouse.

"The Role of the Team in a Continuous Quality Improvement Environment,” invited paper with Dr. Dan Millar and Mr. Fred Bagg; St. Francis Hospital Center, January 15, 1992.

"The Roles that Indiana's Public Relations Practitioners Play in Decision Making," with Jonothan Eric Fryman. Public Relations Division, Central States Communication Association; Cleveland, OH; April, 1992.

"We've Got to Start Teaching Like This: Exploring Use of New Technologies in Public Relations Teaching.", PR Division of Central States Communication Association.

"What Current Research Tells Us About Public Relations: Journalism Quarterly." PR Division, SCA, San Antonio, November, 1995.

"Where Are We Going and How Do We Get There: Educating PR Students in the 21st Century.", PR Division, Central States Communication Association, April, 1995.

“All in the PR Family: A Comparison of Levels of Professionalism of Corporate PR Practitioners versus Public Relations Agency Practitioners,”, co-author Christina List. Presented at CSCA, April, 1994, Oklahoma City, Oklahoma.

“Being Engaged by Building Communities,” College Spotlight Series. National Communication Association, Seattle, November, 2000.

“Cardinal Communication as an Experiential Extension of Classroom Learning.”, Experiential Learning in Communication Commission, National Communication Association, Seattle, November, 2001.

“Exploring the Role of Public Relations in Building Community: Reconstructing the Paradigm,” Public Relations Division, Speech Communication Association annual meeting, Miami, FL, November, 1993.

“Public Relations Efforts to Create and Maintain Community,” Public Relations Division, SCA, New Orleans, 1994. Accepted May, 1994. Presented November, 1994.

“Student Agency Experience in Relations Education.” Public Relations Division, AEJMC, Boston, August, 1991.

“The ‘Electronically’ Engaged Discipline: Exploring the Benefits and Limitations of Instructional Technology Software in the Communication Classroom.” Public Relations Division/NCA, Seattle, November, 2000.

“The Hero Should Never Die: An Analysis of Public Relations Responses Surrounding the Death of Dale Earnhardt” Sixth International Interdisciplinary Public Relations Research Conference, March 20-23, Miami, Florida.

“The Messianic Rhetoric of H. Ross Perot: A Pentadic Analysis,” submitted to Central States Communication Association. Co-authors: Dr. Steven Thomsen and Dr. Beth Ellis. CSCA, April, 1994, Oklahoma City.

“The Power of Story in Public Relations Response to Crises: A Narrative Criticism of Roselyn Bakeries Crisis Management,” PR Section of the Central States Communication Association, April, 2001.

“We Are Family: Creating A Sense of Community in a Changing Corporate Environment,” Paper presented to Public Relations Division, SCA, Miami, FL, November, 1993.

"Jerry Falwell and the New Morality: The Rhetoric of Secular and Religious Conversion," Central States Communication Association, Kansas City, April 1989

"Student Agency Experience in Public Relations Education,"Tenth Annual Lilly Conference on College Teaching, Miami University, Oxford, OH, November 1990

Professional Affiliations 

Public Relations Society of America; Hoosier Chapter.
National Communication Association – Public Relations Division
NCA Legislative Council, 1999-2001
NCA Nominating Committee, 1999-2000
Past Chair – Public Relations Division, National Communication Association, 1999-2000
Chair – Public Relations Division, National Communication Association, 1998-99
Elected to Executive Committee, Vice-chair of Division, November, 1997.
Elected to Pride Award Selection Committee, November, 1995
Central States Communication Association – Public Relations Division Elected to Executive Committee, April, 1995. Director of Public Relations, 1995-97; Re-elected April, 1997 for two-year term

Research Interests
Qualitative research
Rhetorical approaches to public relations
Communication theory
Association and not-for-profit public relations
Organizational communication

Course Schedule
  • Course
    Course
    No.
    No.
    Section
    Section
    Time
    Time
    Days
    Days
    Location
    Location
  • Course
    Principles of Public
    No.
    261
    Section
    1
    Section
    0915-1050
    Days
    MTWRF
    Location
    AJ 339
  • Course
    Media Research Cons
    No.
    382
    Section
    1
    Section
    1100-1235
    Days
    MTWRF
    Location
    AJ 339
  • Course
    Writing Design Strat
    No.
    385
    Section
    1
    Section
    1430-1645
    Days
    MTWRF
    Location
    AJ 363