Tom Traynor, executive vice president and chief brand officer of Breehl, Traynor & Zehe, will be a guest lecturer for the Department of Journalism’s Professional-in-Residence lecture series at Ball State University. The lecture will be presented Oct. 9 at 7:30 p.m. in room 175 in the Art and Journalism Building. The lecture is free of charge and open to the public.
Traynor’s presentation, “How to Add Value to Your Brand,” will address the steps needed to build a brand that stands out among the competition. He also will explain how doing so will enable the company to strengthen its market share while attracting the most qualified employees.
Traynor is a nationally recognized brand development expert, and is one of only a handful of Certified Brand Strategists (C.B.S.) in the United States. He also is executive vice president and chief brand officer of Breehl, Traynor & Zehe, a brand development firm in Cleveland, and is a managing partner of The Brand Establishment, a network of brand development firms in the United States and Canada.
As a national Certified Brand Strategist, Traynor is part of an elite group of brand development firm principals who have undergone an intensive graduate level program on brand development and implementation.