Gear up for a career in media sales, promotion, and management by learning the finer points of selling and promoting media time. The days of buying and selling spots are over. This is the age of converged media and integrated marketing—media time bought and sold in packages and layers using various outlets such as newspaper, Internet, TV, etc. Discover how this approach is the key to communicating about a product or organization.
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Sales and Promotion Sample Schedule |
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Freshman Year |
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Fall Semester |
|
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Spring Semester |
|
Course |
Credit Hours |
|
Course |
Credit Hours |
|
TCOM 101 |
3 |
|
TCOM 204 |
3 |
|
ENG 103 |
3 |
|
TCOM 206, 207, 208 |
3 |
|
HIST 150 |
3 |
|
ENG 104 |
3 |
|
COMM 210 |
3 |
|
PEFWL 100 |
2 |
|
COMM 210D |
0 |
|
PEFWL 100L |
0 |
|
SP 101 or other FL |
4 |
|
SP 102 or other FL |
4 |
|
|
|
|
|
|
|
Subtotal |
16 |
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Subtotal |
15 |
|
|
|
|
|
|
|
Sophomore Year |
|
Fall Semester |
|
|
Spring Semester |
|
Course |
Credit Hours |
|
Course |
Credit Hours |
|
TCOM 306 |
3 |
|
TCOM 340 |
3 |
|
TCOM 344 |
3 |
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COMM 251 or other directed elective |
3 |
|
ECON 247 |
3 |
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JOURN 250 or other directed elective |
3 |
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ASTRO 100 or other Phys. Science |
3 |
|
SP 202 or other FL |
3 |
|
SP 201 or other FL |
3 |
|
PSYSC 100 or other Soc. Science |
3 |
|
AHS or other Fine Arts |
3 |
|
CC 205 or other distribution elective |
3 |
|
|
|
|
|
|
|
Subtotal |
18 |
|
Subtotal |
18 |
|
|
|
|
|
|
|
Junior Year |
|
Fall Semester |
|
Spring Semester |
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Course |
Credit Hours |
|
Course |
Credit Hours |
|
TCOM 384 |
3 |
|
TCOM 346 |
3 |
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MKG 300 or other directed elective |
3 |
|
Any TCOM or other elective |
3 |
|
TCOM 345 |
3 |
|
Any TCOM or other elective |
3 |
|
HSC 160 or other Phys. Science |
3 |
|
Any TCOM or other elective |
3 |
|
ANTH 101 or other Soc. Science |
3 |
|
Any TCOM or other elective |
3 |
|
writing competency exam or ENG 392 |
0 |
|
|
|
|
|
|
|
|
|
|
Subtotal |
15 |
|
|
15 |
|
|
|
|
|
|
|
Senior Year |
|
Fall Semester |
|
Spring Semester |
|
Course |
Credit Hours |
|
Course |
Credit Hours |
|
TCOM 408 |
3 |
|
Any TCOM or other elective |
3 |
|
TCOM 444 |
3 |
|
Any TCOM or other elective |
3 |
|
Any TCOM or other elective |
3 |
|
Any TCOM or other elective |
3 |
|
Any TCOM or other elective |
3 |
|
Any TCOM or other elective |
3 |
|
Any TCOM or other elective |
3 |
|
Any TCOM or other elective |
3 |
|
|
|
|
|
|
|
|
|
|
|
Subtotal |
15 |
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Subtotal |
15 |
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Grand total: 127 credit hours; successfully completing the required number of credit hours for this program qualifies you to graduate with a bachelor of arts in sales and promotion at the conclusion of the spring semester of your fourth year. |