Gear up for a career in media sales, promotion, and management by learning the finer points of selling and promoting media time. The days of buying and selling spots are over. This is the age of converged media and integrated marketing—media time bought and sold in packages and layers using various outlets such as TV, radio, Internet, mobile, and other integrated marketing outlets. Discover how this approach is the key to communicating about a product or organization.
Click here for a sample sales and promotion schedule.
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