R. WahlersChairperson

MarketingA business organization’s marketing program is the cornerstone of its competitive success in both domestic and global arenas. Marketing includes all activities involved in developing, promoting, and distributing products and services to the marketplace at the right price to provide sustainable value to the end users as well as society at large. Marketing programs involve strategic decision making in such areas as marketing research-based product development and brand management; integrated marketing communications including advertising, social media, public relations, and professional selling; and distribution channel design. BSU’s program curriculum is thus designed to prepare individuals for a wide range of entry-level marketing positions leading to successful marketing management careers in both commercial and not-for-profit organizations.


MAJOR IN APPAREL DESIGN (BA/BS), 73-76 credits

PREFIX  NO  SHORT TITLE   CREDITS
       
CHEM  100  People and Chemistry   3
ECON  116  Survey of Economic Ideas (3)   
  or     
  201  Elementary Microeconomics (3)   3
FCFA  101  Dimensions of Clothing   3
  102  Fund of Apparel Construction   3
  202  Fit Intermed Apparel Construct   3
  230  Textiles for Apparel   3
  265  Fashion Illustration   3
  270  The Fashion Industry   3
  275  Computer Fashion Presentation   3
  300  Flat Pattern   3
  303  Draping   3
  315  Fashion Product Analysis   3
  350  Advanced Construction   3
  360  History of Costume   3
  365  Fashion Forecasting   3
  369  Fashion Apparel (1-6)   3-6
  410  Comp Apparel Prod Develop   3
  415  Apparel Manufact and Wholesale   3
  480  Studio Design   3
  481  Fashion Promotion   3
  497  Portfolio Dev for Fashion   1
FCS  103  FCS Body of Knowledge   3
  403  FCS in Practice    3
MGT  300  Managing Behavior in Org   3
MKG  300  Principles of Marketing   3
     
73-76 crs

MAJOR IN FASHION MERCHANDISING (BA/BS), 85 credits

PREFIX
NO  SHORT TITLE  CREDITS
       
CHEM  100  People and Chemistry  3
ECON  116  Survey of Economic Ideas (3) 
  or     
  201  Elementary Microeconomics (3)  3
FCFA  101  Dimensions of Clothing  3
  102  Fund of Apparel Construction  3
  230  Textiles for Apparel  3
  270  The Fashion Industry  3
  275  Computer Fashion Presentation  3
  280  Merch Fundamentals and Math  3
  315  Fashion Product Analysis  3
  345  Visual Merchandising  3
  360  History of Costume  3
  365  Fashion Forecasting  3
  384  Fashion Retail Manage Branding  3
  392  Prof Develop for Fash Merch  1
  415  Apparel Manufact and Wholesale  3
  475  International Apparel Market  3
  481  Fashion Promotion  3
  488  Fashion Buy Merch Ecommerce  3
FCFM  369  Fashion Merchandising (3-6)  3
FCS  103  FCS Body of Knowledge   3
  403  FCS in Practice   3
ISOM  125  Micro Apps for Business  3
MGT  300  Managing Behavior in Org  3
       
Students completing this major must complete an entrepreneurial management or marketing minor.  18
     
85 crs

MAJOR IN MARKETING (BA/BS), 72 credits

Not open to professional selling majors.
 

PREFIX

NO

SHORT TITLE

CREDITS

Miller College of Business core, 45 credits

ACC  

BL
ECON


FIN  
ISOM 



MATH
MGT

MKG

201
202
260
201
202
221
300
125
210
249
351
132
300 
491
300

Principles of Accounting 1
Principles of Accounting 2
Principles of Business Law
Elementary Microeconomics
Elementary Macroeconomics
Business Statistics
Principles of Finance
Micro Apps for Business
Business Information Systems
Foundations of Business Comm
Operations Management
Brief Calculus
Managing Behavior in Org
Bus Policy and Strategy Mgt
Principles of Marketing

3
3
3
3
3
3
3
3
3
3
3
3
3
3
3





45 crs
   
Core requirements, 12 credits

MKG



310
325
350
480

Consumer Behavior
Professional Selling
Marketing Res and Analytics
Marketing Strategy

3
3
3
3





12 crs
   
15 credits from

BUSA
MKG



















300
330
345
369
375
400
410
420
425
427
429
431
432
450
460
470
475
476
495
497
498

Int Sustainability in Business (3)
Retail Management (3)
Procurement and Supply Mgt (3)
Professional Practice in Mkg (1-3)
Social Media Marketing (3)
Product Management (3)
Marketing Channels (3)
Integrated Mkg Communications (3)
Seminar in Adv Prof Selling (3)
Sales Management (3)
Sales Technology Application (3)
Retail Strategy (3)
Sales Strategy (3)
Advanced Mkg Res and Analytics (3)
Strategic Supply Chain Mgt (3)
International Marketing (3)
Marketing Simulation (3)
Executing Social Media Mkg (3)
Seminar in Marketing (3)
Independent Study in Marketing (1-3)
Advanced Immersive Project Mkg (3)
























15




72 crs

To assist students in choosing electives from above that are most closely related to a particular career interest, please see the marketing major advisor.

A total of 6 credits may be earned for marketing majors and a total of 3 credits may be earned for marketing minors across a combination of MKG 369, 495, 497, and 498.

To pursue this program, students must have sufficient mathematical preparation to meet the prerequisite for ECON 221. The prerequisite for ECON 221 is a C or better grade in MATH 111 or a passing grade (D- or better) in MATH 132, 161, 162, 165, or 166 and a C or higher grade in ISOM 125. MATH 132 simultaneously substitutes for the University Core Curriculum math requirement.

MAJOR IN PROFESSIONAL SELLING (BA/BS), 72 credits

Not open to marketing majors.
 

PREFIX

NO

SHORT TITLE

CREDITS

Miller College of Business core, 45 credits

ACC  

BL
ECON


FIN  
ISOM 



MATH
MGT

MKG

201
202
260
201
202
221
300
125
210
249
351
132
300 
491
300

Principles of Accounting 1
Principles of Accounting 2
Principles of Business Law
Elementary Microeconomics
Elementary Macroeconomics
Business Statistics
Principles of Finance
Micro Apps for Business
Business Information Systems
Foundations of Business Comm
Operations Management
Brief Calculus
Managing Behavior in Org
Bus Policy and Strategy Mgt
Principles of Marketing

3
3
3
3
3
3
3
3
3
3
3
3
3
3
3





45 crs
 
Core requirements, 27 credits

MKG




325
350
425
427
429

Professional Selling
Marketing Res and Analytics
Seminar in Adv Prof Selling
Sales Management
Sales Technology Application

3
3
3
3
3

     
15 crs
   
3 credits from

MKG

369
432

Professional Practice in Mkg (1-3)
Sales Strategy (3)

3

 
3 credits from
MKG

345
460
Procurement and Supply Mgt (3)
Strategic Supply Chain Mgt (3)
3
     
6 credits from    
MKG


310
375
470
Consumer Behavior (3)
Social Media Marketing (3)
International Marketing (3)
6
     
27 crs




72 crs
To pursue this program, students must have sufficient mathematical preparation to meet the prerequisite for ECON 221. The prerequisite for ECON 221 is a C or better grade in MATH 111 or a passing grade (D- or better) in MATH 132, 161, 162, 165, or 166 and a C or higher grade in ISOM 125. MATH 132 simultaneously substitutes for the University Core Curriculum math requirement.

MINOR IN FASHION, 18 credits

PREFIX  NO  SHORT TITLE   CREDITS
       
FCFA  101  Dimensions of Clothing   3
  230  Textiles for Apparel   3
  270  The Fashion Industry   3
  365  Fashion Forecasting   3
 
6 credits from 
FCFA  265  Fashion Illustration (3)   
  345  Visual Merchandising (3)   
  360  History of Costume (3)   
  481  Fashion Promotion (3)   6
     
18 crs

Not open to students in apparel design or fashion merchandising concentrations. Students should take CHEM 100 for the University Core Curriculum to satisfy the prerequisite for FCFA 230. 

MINOR IN MARKETING, 21 credits

Open to all students with an overall GPA of 2.25 or better, except majors in marketing or professional selling.
       

PREFIX

NO     

SHORT TITLE

CREDITS

ECON

116
or
201
Survey of Economic Ideas (3)

Elementary Microeconomics (3)

3

MKG

300

Principles of Marketing

3

15 credits from 300-400 level marketing electives with at least 6 credits from the MKG 400-level courses

15





21 crs

MINOR IN PROFESSIONAL SELLING, 21 credits

Open to all students with an overall GPA of 2.25 or better, except majors in marketing or professional selling.
 

PREFIX

NO     

SHORT TITLE

CREDITS

ECON


MKG


116
or
201
300
325
427
429 

Survey of Economic Ideas (3)

Elementary Microeconomics (3)
Principles of Marketing
Professional Selling
Sales Management
Sales Technology Application

3
3
3
3
3

6 credits from

MKG

369
425
460
495
497

Professional Practice in Mkg (1-3)
Seminar in Adv Prof Selling (3)
Strategic Supply Chain Mgt (3)
Seminar in Marketing (3)
Independent Study in Marketing (1-3)

6





21 crs

CERTIFICATE IN SALES BOOT CAMP, 15 credits

(See Certificates.)

FAMILY AND CONSUMER SCIENCES: FASHION APPAREL (FCFA)

101 Dimensions of Clothing (3)
Analysis of dress and adornment emphasizing dimensions that affect the design and end uses of textiles and clothing.

102 Fundamentals of Apparel Construction (3)
Basic knowledge of garment construction, clothing selection, and art principles as applied to clothing.

202 Fitting and Intermediate Apparel Construction (3)
Study of garment fit: recognition and implementation of fit to patterns and garments. Learning and application of intermediate garment construction skills.
    
Prerequisite: FCFA 102.

230 Textiles for Apparel (3)
Study of textiles and their components (fiber, yarn, fabric, and finishes) as they relate to care, performance, quality, and customer satisfaction.
    
Prerequisite: CHEM 100.

265 Fashion Illustration (3)
Provides basic knowledge of drawing of the fashion figure and of fashion illustration.

270 The Fashion Industry (3)
A survey of the business of fashion through design, manufacture, distribution, and promotion. Explores career possibilities.
    
Open to all students.

275 Computerized Software and Presentation for the Fashion Industry (3)
Provides knowledge and skills in use of the common industry computer software for fashion design development and presentation.
    
Prerequisite: FCFA 102 for all majors; FCFA 265 for apparel design majors only.

280 Merchandising Fundamentals and Mathematics (3)
Study of fundamental quantitative issues related to fashion merchandising and retail management. Covers the basic mathematical computation used in the retail and wholesale markets. Incorporates computer skills used in fashion merchandising and retail management.
    
Prerequisite: ISOM 125.

300 Flat Pattern (3)
Adapting standard patterns to individual proportions, designing garments, and creating an original garment by the flat pattern method. Use of computer-aided design to produce pattern for original garment.
    
Prerequisite: FCFA 202.

303 Draping (3)
Provides basic knowledge of apparel design using the draping method.
    
Prerequisite: FCFA 202.

315 Fashion Product Analysis (3)
Study of factors which contribute to the quality of fashion-related merchandise. Provides an opportunity to become skillful in evaluating the materials and construction quality and techniques used in the textile and apparel industry.
    
Prerequisite: FCFA 101 and 102 and 230 and 270.

345 Visual Merchandising (3)
Study of visual merchandising presentations and sales promotion in fashion retailing and wholesaling. Basic principles of design, as applied to visual merchandising, are examined.
    
Prerequisite: FCFA 101, 270.

350 Advanced Construction (3)
Students will recognize characteristics typifying high quality tailored garments and produce garments using advanced construction techniques. Application of appropriate techniques to construct a tailored garment. Provides experience in working in design and production teams.
    
Prerequisite: FCFA 300 or 303.

360 History of Costume (3)
A study of Western costume from its beginning to the present. Emphasis on motivating influences of each period as well as on the costume itself. Includes the study of historical fashion designers' contributions to fashion.
    
Prerequisite: FCFA 101 and 230 and 270.

365 Study of Fashion Forecasting (3)
Provides an overview of the use of fashion forecasting to interpret trends for the fashion industry.
    
Prerequisite: FCFA 270.

369 Internship in Fashion Apparel Design (1-6)
Provides the opportunity for the student to work in an established internship setting to gain professional experience in one's specific area of study.
    
Prerequisite: FCFA 303; MKG 300; permission of the department chairperson.
    A total of 6 credits may be earned.

384 Fashion Retailing, Management, and Branding (3)
Study of the merchandising and management functions in the fashion industry. Philosophies and technologies used by fashion merchandisers and retailers are included. The role of merchandising is analyzed relative to market research, planning and control, pricing strategies, supply chain management, branding and sourcing.
    
Prerequisite: FCFA 270 and 280.

392 Professional Development for Fashion Merchandising (1)
Provides knowledge and skills in preparing for merchandising and buying careers in the fashion industry.
    
Prerequisite: FCFA 270 and 280.

410 Computerized Apparel Product Development (3)
Provides advanced knowledge of the use of computer skills in product development. Integration of design development skills in apparel design and illustration, apparel product prototype development, and presentation using industry software. Another topic covered is grading.
    Prerequisite: FCFA 275, and 300 or 303.

415 Apparel Manufacturing and Wholesaling (3)
Study of garment manufacturing and the decision-making process involved in producing, marketing, and merchandising apparel and other fashion-related products.
    
Prerequisite: MKG 300 or MGT 342 and FCFA 102.

475 International Apparel Markets (3)
Provides an overview of the global textile and apparel industries. Considers the U.S. textile complex and market within an international context.
    
Prerequisite: FCFA 230 and 270; and MKG 300 or MGT 342.

480 Studio Design: Senior Line (3)
Students will take on the role of a fashion designer through the conceptualization of ideas, to design components, to production, to presentation of their original line. Students will have the opportunity to develop their personal and professional design philosophy.
    
Prerequisite: FCFA 300 and 303 and 350.

481 Fashion Promotion (3) Study of promotional strategies used by fashion retailers and manufacturers. Emphasis on application of promotional strategies.
    
Prerequisite: junior standing; FCFA 270; FCFA 480 for apparel design students.

488 Fashion Buying, Merchandising and E-Commerce (3)
Gives future fashion retailers the knowledge base to make decisions on buying and merchandising in various retail environments (e.g. store, catalog, e-commerce, m-commerce) to satisfy the customer and to maintain an adequate profit level. Demonstrates mathematical and computer skills in buying and merchandising through the development of a buying plan.
    
Prerequisite: FCFA 384 and MGT 300; and MKG 300 or MGT 342.
    Prerequisite or parallel: FCFA 415.

497 Portfolio Development for Fashion (1)
Provides the opportunity to compile a portfolio of design work and/or projects to be used for a job interview.
    
Prerequisite: FCFA 415; FCFA 480 for apparel design students.

FAMILY AND CONSUMER SCIENCES: FASHION MERCHANDISING (FCFM)

369 Internship in Fashion Merchandising (3-6)
Provides the opportunity for the student to work in an established internship setting to gain professional experience in one's specific area of study.
    
Prerequisite: FCFA 270 and 280 and 345 and 392; and MKG 300 or MGT 342; permission of the department chairperson.
    A total of 6 credits may be earned.

MARKETING (MKG)

299X Experimental/Developmental Topics (1-6)
Topics relevant to the discipline. Course titles will be announced before each semester. 
    A total of 6 credits may be earned. 

300 Principles of Marketing (3)
Introduces marketing principles, functions, and contemporary practices essential for attaining organizational objectives. Topics include the marketing environment and technology, marketing research, consumer behavior, market segmentation, product management, professional selling, advertising, pricing, distribution channels, strategy implementation, and the role of marketing in society.
    
Prerequisite: sophomore standing; minimum grade of C in ECON 116 or 201.

310 Consumer Behavior (3)
Introduces the end-user consumption process. The impact of external factors such as culture and subculture, as well as psychological factors such as motivation and perception on consumer decision-making process are discussed. Examines how marketing managers use the information obtained from consumers’ consumption process in planning effective marketing strategies. 
    Prerequisite: MKG 300. 

320 Advertising Management (3)
Examines advertising as a communication tool in an organization’s promotional mix. Focuses on the basics of designing an effective advertising campaign. Topics include promotional research, selecting a target audience, objectives and strategies, creative executions, and media. The aspects of advertising in our economy and society are also examined. 
    Prerequisite: MKG 300. 
    Prerequisite recommended: MKG 310. 

325 Professional Selling (3)
Detailed introduction to and application of the principles of personal selling as applied to persons pursuing any vocation, as well as those aspiring to careers in marketing.
    Prerequisite: minimum grade of in ECON 116 or 201.
    Prerequisite or parallel: MKG 300.

330 Retail Management (3)
An investigation of store policies, organization, location, layout, buying, stock control, pricing, and sales promotion for retail stores. 
    Prerequisite: MKG 300. 

345 Procurement and Supply Management (3)
Focuses on value creation through sourcing methods and activities. Principal topics include: purchasing process, supply development and fulfillment, negotiations, supplier evaluation/selection, supply base management, contract management, global sourcing, leveraging sustained competitive advantage, supply information systems/electronic commerce, source performance assessment, supplier quality enhancement, purchasing service, and ethics. 
    Prerequisite: MKG 300. 

350 Marketing Research and Analytics (3)
Focuses on the principle and strategic concepts of collecting and using primary and secondary data to make informed business decisions. The analysis will focus on marketing decisions related to customer acquisition, customer retention, and brand management.
    Prerequisite: MKG 300 and ECON 221.

369 Professional Practice in Marketing (1-3)
Professional experience as an intern with an approved organization under the supervision of a departmental faculty member.        
    Prerequisite: MKG 300 and permission of the department chairperson or internship coordinator.          
    Course may be repeated for credit. Registration limited to 3 credits per semester. For marketing majors, a maximum of 6 credits may be taken across a combination of MKG 369, 495, 497, and 498. For marketing minors, the maximum combined limit is 3 credits.

375 Social Media Marketing (3)
Study of social media as a means of marketing products and services to both consumers and organizational markets. Focuses on developing strategies for targeted social media campaigns, implementing platforms and tactics to meet those strategic goals, determining metrics and analytics for measuring success, and addressing current technology associated with the social media environment.
   Prerequisite: MKG 300.

400 Product Management (3)
Examines the process of developing and managing products and brands as part of the organization’s marketing strategy. Possible topics are designing new products, competitive positioning, creating and maintaining strong brand identities, and enhancing brand equity. 
    Prerequisite: MKG 300. 

410 Marketing Channels (3)
Study of marketing channels in the distribution strategy for products and services to both consumer and organizational markets. Emphasis on understanding the nature of channel functions, institutions (wholesaling, retailing, and facilitating), design issues, conflict and control issues, managing channel relationships, and impact of new technologies. 
    Prerequisite: MKG 300. 

420 Integrated Marketing Communications (3)
Uses discussion, cases, and problems to give experience in making decisions on a firm's promotional mix, and creating and presenting integrated promotional campaigns. Focuses on promotional research; market analysis; campaign, creative and media strategy; budget allocation; creative campaign design; and media selection and scheduling.
    Prerequisite: MKG 300.
    Not open to students who have credit in MKG 320.

425 Seminar in Advanced Professional Selling (3)
Introduces advanced topics in professional selling. Emphasis on relationship management and negotiation. Each student will work with a sales coach from industry. Multiple video-taped role playing exercises will be a major part of this class including a video-taped role play in the field. 
    Prerequisite: MKG 300, 325; permission of the department chairperson. 

427 Sales Management (3)
Policies and practices in organizing, recruiting, selecting, training, compensating, motivating, and controlling the sales force. 
    Prerequisite: MKG 300, 325. 

429 Sales Technology Application (3)
Explores computer and communication technologies as they apply to business-to-business selling and sales management. Content focuses on using technology to improve customer relationship management (CRM) and sales performance. Topics include technology as it applies to: the sales process, CRM, time and territory management, forecasting, and sales presentations. 
    Prerequisite: MKG 300, 325. 

431 Retail Strategy (3)
Examines the diversity and dynamism of the retail industry and its strategies for success. Topics include retail market segmentation and positioning, strategies used to promote retail brand image, techniques used to select store sites, strategies to create market entry, and other competitive strategies 
    Prerequisite: MKG 300. 

432 Sales Strategy (3)
This course focuses on developing strategic approaches to the selling effort. This includes examining the roles of traditional sales forces, team selling, and national account management. Other topics include time and territory management, developing and using visual aids, customer incentives, and negotiation. Course work in this class will include extensive role-playing exercises. 
    Prerequisite: MKG 300, 325; permission of the department chairperson. 

450 Social Media Marketing and Web Analytics (3)
In-depth look into the details of conducting market research including marketing decision making, database marketing, marketing analytics and related issues.
    Prerequisite: MKG 350 or BA 305 and 345 or permission of the department chairperson.

460 Strategic Supply Chain Management (3)
Focuses on strategic perspectives and processes for managing activities to optimize the effectiveness and efficiency of the supply system. Topics include logistics network configuration, inventory management/risk-pooling, information value, supply chain design and integration, strategic alliances, outsourcing, international issues, customer value, and information technology. 
    Prerequisite: MKG 300. 

470 International Marketing (3)
Examines the opportunities and problems associated with conducting business on a global scale. Focuses on the knowledge and skills needed for identifying, evaluating, and managing international marketing functions. Students are introduced to the economic, socio-cultural, financial, and legal-political factors affecting international marketing. 
    Prerequisite: MKG 300. 

475 Marketing Simulation (3)
Structured around a marketing management simulation exercise, students are divided into teams to operate business firms. Each team develops and implements a strategic plan, making tactical operating decisions. Addresses the complexity of integrating marketing, finance, and production while operating in a global environment. 
    Prerequisite: MKG 300; junior standing. 

476 Executing Social Media Marketing (3)
Building upon the skills learned in MKG 375, students will have the opportunity to work in teams with real world clients to develop and execute social media marketing plans to meet client objectives. A key component of the course will be developing and measuring appropriate metrics of success.
    Prerequisite: MKG 375.  

480 Marketing Strategy (3)
Marketing strategy as a plan for allocating an organization's resources across the elements of the marketing mix to gain a distinctive competitive advantage and to achieve organizational objectives. Strategies of existing corporations may be profiled or a case approach may be used in this project-oriented course.
    Prerequisite: MKG 300, 310, 325, 350 and one additional MKG elective; senior standing or permission of the department chairperson.  

495 Seminar in Marketing (3)
Advanced examination of such current marketing topics as marketing theory and quantitative, service, nonprofit, bank, comparative, and international marketing. Specific content is announced when offered.
    Prerequisite: MKG 300 and senior standing or permission of the department chairperson. 
    Registration limited to 3 credits per semester. For marketing majors, a maximum of 6 credits may be taken across a combination of MKG 369, 495, 497, and 498. For marketing minors, the maximum combined limit is 3 credits.  

497 Independent Study in Marketing (1-3)
Independent study in some phase of marketing that may consist of a marketing research project or the analysis of current marketing practices.
    Prerequisite: MKG 300; permission of the department chairperson.
    A total of 3 credits may be earned across a combination of MKG 495, 497, and 498.   
    Registration limited to 3 credits per semester. For marketing majors, a maximum of 6 credits may be taken across a combination of MKG 369, 495, 497, and 498. For marketing minors, the maximum combined limit is 3 credits.    
    Open only to marketing majors and minors.  

498 Advanced Immersive Project in Marketing (3)
Immersive learning project in which students participate in multidisciplinary team-based project led by BSU faculty mentor(s) under auspices of Building Better Communities, Virginia Ball Center for Creative Inquiry, Provost's Immersive Learning Grant program, or department sponsored project. Student's participation in project must demonstrate meaningful marketing program relevance via application.   
    Prerequisite: MKG 300; permission of the department chairperson or advisor; must fill out an application available in the departmental office.  
    Registration limited to 3 credits per semester. For marketing majors, a maximum of 6 credits may be taken across a combination of MKG 369, 495, 497, and 498. For marketing minors, the maximum combined limit is 3 credits.