David Letterman Lecture Series

Brad Lautenbach

Bradley Lautenbach is a cofounder and the head of product and marketing for Rexly, an online platform that leverages behavioral data and the social graph to make informed marketing recommendations. He is driven primarily by media, technology, and exceptional consumer experiences.

Prior to Rexly, Lautenbach was with Walt Disney Imagineering Research and Development. There, he was on the Disney Research Social and Behavioral Sciences team focused on better understanding and influencing guest and consumer behavior. In this role, Lautenbach led a team to incubate a novel market research technology for Disney and contributed to the development of innovative content and technology for Disney Parks and Resorts.

Lautenbach previously worked as a product manager and producer for the Walt Disney Internet Group (WDIG). He worked on the ABC News digital properties, including abcnews.com and the websites for Good Morning America, World News with Charles Gibson, Nightline, 20/20, and This Week with George Stephanopoulos. He was responsible for managing a strategic partnership between ABC and Facebook to cover the 2008 presidential election.

Before joining WDIG, Lautenbach worked for ABC News as a television producer where he created live and taped content for Good Morning America and Good Morning America Weekend. In 2007, he covered the Virginia Tech massacre in Blacksburg, Virginia. In 2006, he was responsible for the Good Morning America Weekend coverage of the national midterm elections. He also oversaw ABC's morning show coverage of the first post-Katrina Mardi Gras in New Orleans, work which later earned a National Headliner Award. In 2005, he was associate producer on the first interview with President George W. Bush after Hurricane Katrina—a live broadcast from inside the West Wing with Diane Sawyer. In April of that year, he was a member of the duPont-Columbia award-winning team that covered the death of Pope John Paul II.