Ball State University Alumni Association
Journalism Alumni Society 
Board of Directors Meeting - Unified Media Lab (AJ)
April 9, 2014

Present: Brian Hayes, Michael Holmes, Robert Jonason, Sam Keyes, Rick Martinez, Deborah Robinson, David Studinski, Laura Waldron, Irving Washington, Dan Waechter, and Marilyn Weaver.  By Phone: Gina Behrman. Guest: Lori Byers, associate dean, CCIM.

Call to Order
The meeting was called to order 1:55 p.m. by President Robinson. The society welcomed Marilyn Weaver, ’65 MA’70 EdS’81, Department of Journalism emeriti, to her first meeting.

Minutes from the January 18, 2014 meeting were unanimously approved following a motion by Martinez and second from Jonason.

Awards Luncheon Recap
The society reviewed the day’s Pulliam Awards Luncheon. All were pleased with the event and the strength of the award recipients. 

Robinson shared the Bylaws revisions with the board for the final time. Changes to the Bylaws were unanimously approved following a motion from Studinski and second from Washington.

Reunion Discussion
Waechter suggested offering more of an open house format tied to Homecoming versus the traditional reunion format. This would be an annual presence and a great opportunity to showcase new facilities. Byers noted that TCOM hosts an alumni takeover the day before Homecoming, has the alumni society board meeting afterwards, a reception that evening, and joins Homecoming festivities the next day. She added that last year, there were two alumni panels made up of PR and advertising graduates who spoke to other students – packed rooms both times. Byers would like more departmental activities like those during the day that help establish a tradition of coming back for Homecoming and one of helping students. She has connected with Cardinal Communications to determine what kinds of activities students like to see and they suggested a speed dating scenario where students have 3-4 minutes to interact with each alumnus. She asked the board to determine if this would appeal to journalism alumni. The college will help advertise alumni activities via classroom announcements and social media and the alumni association will advertise via social media. (NOTE: Byers reported that CCIM has around 2,000 Facebook followers and 3,000 Twitter followers - 500 are actively engaged). Byers stated that daylong alumni events will culminate on Friday, October 10, 2014 in a CCIM alumni reception from 5:30 – 7:00 p.m. in Ball Communications. There will be harpist, adult beverages, and snacks. The college does not want to overtake what departments are doing – just assist.

Martinez agreed that the speed dating scenario is very effective as it gives students an opportunity to ask questions from individuals with a variety of professional experiences. Robinson added that it structures the networking process – students meet lot of people in short period of time. Byers suggested if the board was looking at networking or panels, they might consider a 1:00 p.m. start time. Allowing alumni to teach a class/guest lecture, might be a great morning activity. 

Byers shared that next year is the last for Brayton/Clevenger as a residence hall community is being built specifically for CCIM majors. Perhaps there is an opportunity to honor the Brayton/Clevenger tradition. Martinez agreed, mentioning the success of the Hurlbut Hall reunions.

Discussion ensued on event marketing, including holding contests to determine if alumni are reading emails, social media promotions, and a subscription page for newsletters and emails.  Holmes noted that journalism is just beginning to establish a social media presence. Once work on the journalism site’s redevelopment is complete and there is dependable content to share (i.e., story content mapped out for a year in advance, connection to the college’s calendar), the department will increase its online presence. Strides will be made to this end over the summer, so before homecoming and any reunion/alumni day activities, the department will be able to reach alumni more effectively. 

Washington noted that a big piece of outreach is engagement and personal connections are the best form of engagement. This goes back to the residence hall, Daily News, Orient connections. Studinski agreed and said that special invitations to return to events or to the classroom would be successful. He requested that the invitation be phrased to emphasize the interaction/purpose and piggyback on CCIM events.

Byers added that event and reunion traditions should start with current student organizations and student leaders. The society agreed that student leaders should take an active role in planning the speed-networking concept. Robins on and Holmes will discuss classroom and student organization visits with Juli Metzger. 

A reunion/Homecoming committee will be convened by Robinson this summer. The committee includes Behrman, Jonason, Keyes, Martinez and Weaver. Robinson will check with Byers, Studinski, and Washington on their interest. They were not present when the committee was formed.  Afterwards, Robinson would like for local committee members to meet with young alumni to determine their reunion interests. 

Department Update
Holmes reported that the authorization to go forward with construction has been given (more on the TCOM side but serves all students) and they are in the final phases of the UML.

Curriculum refinements are underway. The fall message from the Dean’s Advisory Council was affirmed a few weeks ago – students need more research and analytics. The department is working aggressively to this end and collaborating with CICS to support the start up cost for third student organization – Student Media and Research and Analytics. Washington noted that a background in research and analytics is a hot commodity. Holmes agreed and said it will be driving content and promotion decisions. Holmes is working closely with University Marketing and Communications as they are lining up new vendors for university analytics. The goal is to wrap training of journalism students into that contract.  In addition, the department is assertively marketing graduate programs online. Holmes shared that it can be difficult to get students on campus without assistantships and assistantships are very limited.

The internship program offers many great experiences for students. Hayes will be new internship coordinator and is a very good fit for role.

Students had a wonderful experience with the Olympics – some in Chicago, some in Sochi. Sending students overseas is challenging, but everything worked well. Going forward, the department is looking at ways to assist students with some of the out of pocket expenses related to this type of opportunity. To that end, the gift from Bona Press was a great resource. She reduced out of pocket costs for students by $400. The society agreed that the students did great work without the press credentials. Martinez said he would work with the department and the Olympics on getting students press credentials in the future. Holmes said this is a brand and opportunity the department wishes to protect and grow. UMC agreed that bsu@the games will be the brand. However, for the Indiana State Fair it will be bsujournalism@thefair as so many university groups are in attendance. While the university will not participate in the state fair as a whole this year, bsujournalism will be there.

Alumni Council
Hayes was unable to attend the January 18, 2014 Alumni Council meeting as the Journalism Alumni Society met at the same time. However, he updated the society from the council meeting minutes and discussions. In alumni association news, Kyle Johnson has been hired as the assistant director of new media. The Council format has changed and is now a consent agenda. In addition, council membership  approved a farewell gift for President Gora who retires on June 30 and approved a matching gift challenge for the university’s $20 million Cardinal Commitment Campaign for athletic facilities and scholarships. The challenge encourages alumni giving by having the Alumni Association match gifts made by December 31, 2014 for up to $300,000. The next council meeting is May 10.

Adjournment and Next Meeting
The next meeting will be Saturday, September 13, 2014 at 9:30 a.m. in the Alumni Center Board Room. The meeting adjourned at 3:50 p.m.

Respectfully submitted,
Alumni Programs

Ball State University Alumni Association
Journalism Alumni Society Board of Directors Meeting
Saturday, January 18, 2014

Present: Gina Behrman, Brian Hayes, Tracy Hendricks, Michael Holmes, Deborah Robinson, Jon Seidel, Dan Waechter, Laura Waldron. By Phone: Gene Policinski and Rick Martinez. 

Call to Order
The meeting was called to order at 9:35 a.m. by President Deborah Robinson. She also introduced new member, Jon Seidel, and new alumni association liaison, Laura Waldron.

Approval of Minutes
The minutes from the October 12, 2013 meeting were unanimously approved following a motion from Brian Hayes and a second from Gina Behrman.

Alumni Council Report
Hayes reported that Council had not met since the October meeting, but he will have a report for the April meeting.

Department Report
Holmes reported that the department received a very generous gift of $30,000 from Bona Press, ’62 MA ’79 - $10,000 for the Olympics in Russia, $10,000 for diversity recruitment scholarship, and $10,000 faculty development (workshops, training, global journalism, diversity, etc). She and her husband are visiting in May and Holmes is trying to schedule the visit for when students are here.  Curriculum updates will be visible in a slideshow presentation that Holmes can distribute via Robinson. The magazine track will now be the magazine media track (not just print). There is a proposal for new master’s program in emerging media design and development (graduate progression of journalism graphics sequence, but heavier on development side). This has been vetted for financial feasibility at the university  in both the cabinet and presidential level. This would add four new tenure track faculty, one staff position, and one contract faculty member. This will come back to faculty for vote in Feb, then go to the university, then to senate, then to ICHE, then to HLC. If all goes well, and with administrative approval, the program should be in place by the fall 2015 or 2016. This is a very promising program and one of biggest changes to curriculum in many years. Immersive learning continues to offer exceptional experiences to students – BSU at the Olympic games; police and the press (Muncie and State); college yearbooks; Budapest during spring break – travel journalism; and a new TCOM seminar that Holmes codesigned with Tim Pollard on digital storytelling with unmanned aerial systems (drone storytelling). In addition, the department has a new assessment committee which advises on data collection and monitors the questions used for evaluations, structure of exit interviews, and so on.

Construction is complete on Unified Media Lab and there will be a ribbon cutting on Tuesday, March 4 at 2 p.m. President Gora and benefactor, Mark Holden, ’81, will speak.  The plaque unveiling for the  Holden Strategic Communication Center will occur the same day.

Awards Committee
Robinson reported that the awards committee had met on Tuesday. Robinson, Behrman, Hayes,  Dan Waechter, Michael Holmes, and Tracy Hendricks were in attendance. The Hall of Fame recipient is Kim Green, ’78. Hayes noted that Green is long time friend and supporter of department – especially via  workshops and outreach programs. Green has been a coordinator for summer workshops at least since 2005 and sends remarkable undergraduates to the program from Columbus North High School. (Note: a second Hall of Fame recipient requested to defer until 2015). The Alumnus Award recipient is Margaret “Cookie” Walter, ’75 MA ‘81. She is an associate professor with the Missouri School of Journalism and is the night news editor at the Columbia Missourian.   The Young Alumnus Award recipients are Christopher Campbell, ’05 and Andrew Pollen, ’04. Campbell has been with advertising accounts at Fallon since 2010, overseeing Canadian operations with Cadillac. He was also a panelist for the young alumni career panel in fall 2012. Pollen is a Borshoff account director and recipient of the PRSA Pentacle Award in 2012.

Robinson asked for discussion. Hayes informed the membership of the policy about active donor status, meaning that active alumni who are eligible to receive awards must make a gift in that year in any amount to any fund.  There was concern that this was a challenge, particularly to the Hall of Fame Award, where recipients do not have to be alumni. There was also concern about there not being due consideration given  for time and department involvement.  The department does not define stewardship in terms of treasure alone. Hendricks noted that the board could look at the Hall of Fame, in particular, on a case by case basis.  In addition, active membership is something that will be addressed earlier on in the process going forward, for example, when requesting updates for information from alumni.  There was discussion that the society or department might make a gift on a recipient’s behalf, with the belief that recipients may continue support. There was also discussion of putting the awards program under the department as the honorees are recognized for service to the profession and the department, not necessarily the alumni association.  There was also discussion on a written request to advancement leadership asking them to revisit this policy. It was also suggested that awards are a golden opportunity to convert an engaged alumnus to active status. Due to time constraints, the discussion was tabled and the nominations were approved unanimously by a voice vote following a motion from Hayes and a second from Seidel.  Journalism faculty will vote on the candidates and notify the recipients regarding the April 9 awards program.

Discussion ensued about the President Award. The board concurred with Robinson that alumni stepping off of the society board should not automatically be eligible and that it did not need to be awarded annually. After discussion, Hayes moved to nominate former society presidents Sarah Maisto, ’96, and Juli Metzger, ’85 MS ’88. Following a second from Seidel, the motion was unanimously approved.

Social Media
Hayes suggested the collecting award information through Facebook might ensure greater accuracy and more timely responses.  Holmes noted that the university has a social media policy and he and Hayes will discuss how best to utilize this medium.

The membership was asked to review the edits and send additional suggestions go to Tracy or Deborah. The bylaws will be voted on in April.

Robinson reminded the board that active membership on the board includes an annual gift in any amount to any foundation account and consistent participation in meetings. There was discussion about filling the vacancy left by the resignation of Juli Metzger. The board agreed that Hayes will connect with Marilyn Weaver, ’65 MA ’70 EdS ’81 to determine her interest in serving on the board. (Note: Weaver joined the board and has a term expiring in 2017).

Hayes noted that reunion discussion had been postponed in the fall but would like to add it to the April agenda. Robinson agreed. Hayes  added that discussion had involved not utilizing a traditional reunion format, maybe an open house as TCOM does prior to Homecoming. Waechter suggested inviting CCIM associate dean, Lori Byers, to the next meeting to discuss this. 

Next Meeting and Adjournment
The next meeting will be on April 9, 2014 at 2:00 p.m. in the Art & Journalism Building Room 278 (this time was changed in April). This will follow the Journalism Awards Luncheon.

The meeting adjourned at 11:10 a.m.

Respectfully submitted,

Laura Waldron
Alumni Programs

Ball State University Alumni Association
Journalism Alumni Society Board of Directors Meeting
October 12, 2013

Present: Gina Behrman, Brian Hayes, Tracy Hendricks, Michael Holmes, Sam Keyes, Rick Martinez, Juli Metzger, Deborah Robinson, David Studinski, Sarah Swan, Dan Waechter, Irving Washington, and Greg Weaver. By phone: Deana Haworth, Bob Jonason, and Emily Schilling. 

Call to Order
The meeting was called to order by President Juli Metzger at 8:37 a.m. 

Welcome and Introductions 
Metzger welcomed everyone and thanked them for attending. She introduced new BSUAA liaison Tracy Hendricks and Michael Holmes, new department chairperson. 

Referring the board to the minutes from the last meeting of April 10, 2013, Metzger asked for corrections or additions. Deborah Robinson made a motion for approval and Sarah Swan seconded.  The minutes were approved by voice vote. 

Award Nominations – Metzger announced award nominations are due by November 15.  The awards that are given are Young Alumnus, Hall of Fame, and Alumnus of the Year.  She asked for volunteers to serve on the award committee.  Gina Behrman, Brian Hayes, Deborah Robinson, and Greg Weaver volunteered to serve.  The awards committee will meet Tuesday, January 14, 2014, at 4:00 p.m. in the Alumni Center. 

Board Openings – Julie Metzger announced Sarah Maisto, Emily Schilling, and she would be retiring from the board when their terms expire December 31, 2013, and Irving Washington would be continuing on the board. 

Since the board is currently one member over the maximum, there will be two openings due to the retirements.  Metzger nominated Jon Seidel to fill one of the positions.   Jon is a general assignment reporter for the Chicago Sun-Times.  He is a 2004 graduate of the Department of Journalism and was editor of the Ball State Daily News as a student.  Behrman moved to accept the nomination and David Studinski seconded.  The nomination was approved by voice vote.  

Slate of Officers – Metzger nominated Deborah Robinson to serve a 2-year term as president and Rick Martinez as vice president beginning January 1, 2014.  She also made the motion to accept the nominations, Swan seconded, and it passed by voice vote.   

Constitution and Bylaw Ad Hoc Committee – Metzger suggested an ad hoc committee be established to begin review of the group’s constitution and bylaws.  Martinez, Robinson, and Studinski agreed to serve on the committee.  Tracy Hendricks will e-mail a copy to each member along with copies from other professional constituent societies that have already made revisions.  The committee will set a date to meet by conference call before the next board meeting. 

Department Update – Department chairperson Michael Holmes suggested the board download the new CCIM media app.  Also, the department now has National Teacher of the Year recipients at both the collegiate and high school levels.  As was announced at the last meeting, Jennifer Palilonis is the 2013 Scripps Journalism and Mass Communication Teacher of the Year, and now Jim Streisel, a high school journalism teacher at Carmel High School, has been named the Dow Jones News Funds High School Teacher of the Year.  Holmes also announced Marilyn Weaver is working through a grant to train journalism professors in Afghanistan.  SUSI students from Malaysia and Singapore were on campus for training and praised the experience during their exit interviews.  Construction of the Unified Media Lab (UML) is scheduled to be completed in December and was made possible by a gift from Mark Holden.  

The department has approximately 1,000 students enrolled this semester with 950 being undergraduate and 50 graduate students.  About 50% are in the news sequence, 30% in public relations, and 20% in advertising.  The department is working on admission requirements to assure international students have the English skills necessary to be successful. A focus is on graduate recruiting and a new website is being developed by UMC and should to live in November or December.  

Robin Blom is a new faculty member in the department this fall in the news sequence.  The department is currently interviewing for two tenure-track positions; one in public relations and one in advertising.  Ken Heinen retired as photo journalism professor and the department is currently revising that job description.  

The department is working to refine the curriculum to make it more assessment driven and is working toward having a standing Assessment Committee.  There will be a comprehensive review of the public relations and advertising curriculum in the spring. 

Many Immersive Learning and Study Abroad experiences are being conducted.  Students will be returning to the Olympics in Russia for “BSU at the Games,” four students are going to have an immersion experience at the Chicago Tribune, and students will be going to Budapest and Australia this summer.  

In additional news, Brian Hayes is working on a Year in Review, which is related to a yearbook but different in many ways, with an outside vendor.  This 120-page book will be hard cover and have four pages that can be customized by the purchaser.  It should be ready by fall 2014.   

Alumni Council Update – Hayes gave a report on the last council meeting held September 7, 2013, stating the council has moved to a consent agenda in order to move meetings along and allow time for special guests and presentations.  At the September 7 meeting, the chairperson of the Homecoming Steering Committee gave a presentation as did John Fallon and Provost Terry King.  Provost King also conducted a workshop on what it means to be an alumnus of Ball State University and what are their expectations from the university.  The Alumni Council also voted to accept Vice President for Advancement Hudson Akin as a voting member of the Council. Regarding services, the affinity license plate continues to show growth with those funds going toward legacy scholarships, and the affinity credit card brought in around $25,000 to the BSUAA.  Hayes also encouraged the board to get a quote from Liberty Mutual Insurance saying he saved a significant amount on both homeowners and auto insurance by switching to Liberty Mutual.  

Future Events:
Awards Committee Meeting – Tuesday, January 14, 2014, at 4:00 p.m., Alumni Center Board Meeting – Saturday, January 18, 2014, at 9:30 a.m., Alumni Center Board Room Pulliam Awards Luncheon – Wednesday, April 9, 2014, at 11:30 a.m., Student Center Cardinal Hall Board Meeting – Wednesday, April 9, 2014, following luncheon, Student Center Founder’s Room There being no further business, the meeting adjourned at 9:55 a.m. Respectfully submitted, Tracy Hendricks Director Office of Alumni Programs

There being no further business, the meeting adjourned at 9:55 a.m. 

Respectfully submitted, 
Tracy Hendricks
Office of Alumni Programs   

*Following the meeting board members toured the Holden Strategic Communications Center (HSCC) and the Unified Media Lab (UML). 

Ball State University Alumni Association
Journalism Alumni Society
Board of Directors Meeting
Wednesday, April 10, 2013

Present: Gina Behrman, Julie Eastes, Tom Gayda, Deana Haworth, Brian Hayes, Bob Jonason, Debbie Linegar, Rick Martinez, Juli Metzger, Deborah Robinson, David Studinski, Dan Waechter, and Irving Washingrton.

Call to Order
The meeting was called to order by President Juli Metzger at 2:06 p.m.

Welcome and Introductions
Juli Metzger welcomed everyone and thanked them for attending. Metzger introduced new board member David Studinski. David lives in New York, NY and is director of project management for Sailthru.

Referring the board to the minutes from the last meeting of January 26, 2013, Metzger asked for corrections or additions. Tom Gayda made a motion for approval and Rick Martinez seconded. The minutes were approved by voice vote.

Award Luncheon – Dan Waechter, along with the board, agreed the event went very well. The audience really enjoyed the Hall of Fame recipient video. The new President’s Award citations were given to Jim Grim and Charlotte Shepperd for their many years of service to the board.

Board Openings – David Studinski filled the remaining board opening.

Potential Outings – Deana Haworth offered to host a roof-top event at Hirons and Company in Indianapolis for Journalism alumni. Waechter suggested hosting an event in August to include the announcement of the new department chair. Brian Hayes mentioned including the retirement of Ken Heinen.

Department Update – Dan Waechter gave an update on the chair search stating that an offer was extended, but the candidate declined. Michael Homes was interviewed in March and is heavily considering the position. The PR search has been continued to the 2013-14 school year. Dick Shoemaker has agreed to stay at least through December 2013. Juli Metzger accepted a permanent offer to continue the coordinator of unified media position. Debbie Davis will continue to work in a newly-created slot, funded by the School of Extended Education, who is funding an additional faculty member slot to teach Digital Media (minor) and Journalism and is subject to a search. Stephanie Cope Wilson joined the department in a professional staff position as assistant director of journalism workshops. Ken Heinen, who will retire soon, will present the PIR with a reception to follow. The department will have a permanent display of 28 of Ken’s images outside AJ 360. Jennifer Palilonis is the 2013 Scripps Journalism and Mass Communication Teacher of the Year. The Association of Schools Teaching Journalism Mass Communication (ASJMC) also recognized Marilyn Weaver as Administrator of the Year in 2009. Jennifer will also be officially nominated for a US Professor of the Year award along with two others from BSU.

Alumni Council Update – Hayes gave a report on the last council meeting held February 9, 2013, stating the council approved moving to a fiscal year of (July 1-June 30) to become aligned with both the university and the Foundation fiscal year. The Foundation has $200 million in assets and had a 12% return over the last calendar year, and a 5.9% return in the last six months. The BSUAA is in need of current and updated alumni email addresses. With budget cuts and the high cost of printing, more communication will be handled through email than through printed pieces. Additional marketing initiatives helped increase affinity license plates purchases to 6,406 in 2012, with total revenue over $160.000.

Future Events:
Next Board Meeting – Saturday, September 28, 2013, Alumni Center Board Room
October 12, 2013 – Homecoming Parade and Game Day
Awards Committee Meeting – (tentatively) Tuesday, January 14, 2014, TBD
Board Meeting – Saturday, January 18, 2014, at 9:30 a.m., Alumni Center Board Room

There being no further business, the meeting adjourned at 3:11 p.m.

Respectfully submitted,

Julie Eastes
Communication’s Assistant
Office of Alumni Programs