Students designed a communications plan to generate a brand image for the Arts Place in Portland, Indiana. Challenged to maintain the local community differences of three satellite locations, the team focused on reaching out to the new, younger target audience, while retaining current support. Working to generate a social component to the experience, they created materials to feature the Arts Place as comfortable, worthwhile, and personally relevant. The plan will include both short and long term components for attracting participation by the target audience at a planned community concert.
To view a video of this project, click here.
IU Health Ball Memorial Hospital has developed a strategy for cataloging information about wellness programs and initiatives available in Delaware County. This project team devised a strategy to collect information from as many organizations as could be identified, producing a comprehensive wellness inventory from their findings.
The Blackford County High Riding Art and Equestrian Day Camp project offered authentic experiences for students seeking to design and implement a day camp program. The students in this project studied psychological, environmental, and cultural factors that contribute to mild and moderate disabilities. Working collaboratively with several community agencies and nonprofit organizations, the students planned and implemented a weeklong program for campers with disabilities. The camp included horseback riding and associated equestrian experiences, art and crafts, physical exercises, science, music, and other enrichment activities.
Students were involved in all facets of the development of two historic street fairs in Muncie's famous Emily Kimbrough District. In connection with the Historic Muncie Project, student teams researched historical narratives, took photos, produced marketing materials, suggested organizational strategies, and developed fundraising campaigns.
To view a video of this project, click here.
This student team helped to strengthen the brand position of a major national, high-volume contracting company as part of a strategy to give The Hunt Construction Group a competitive edge in its key market segments. The project offered practical exposure to business-to-business problem solving involving marketing research, brand image assessment and positioning, and marketing communication strategy development. Students from marketing, advertising, construction management, public relations, graphic design, and the MBA program were a part of this interdisciplinary project team.
Students worked directly with government officials needing fresh ideas and input to make improvements in the current operation of an active city government office. The City of Muncie, along with these political science course participants, helped restructure the Office of Building Commissioner.
Marketing, public relations, communication studies, entrepreneurship, telecommunications, graphic design, and sales students benefitted from this project experience with Muncie’s Innovation Connector, a small business start-up support network seeking to develop a formal mentorship program. These IC Ambassadors worked on the ground level of a project that will lead to a comprehensive marketing and media campaign for this newly created program.
Research shows that children who play in and explore natural environments adapt conservation and sustainability values as adults. Students from many disciplines explored an environmentally responsible design ethic while researching best practice case studies and developing design principles for environmental education. Collected data will be used to further develop and illustrate nature-based outdoor learning areas for the local Head Start preschool program.
Students partnered with the Project Leadership program to improve their assessment and tracking processes through data collection and database development. This sociology class engaged in research, instrument formatting and data analysis to create solutions that will help the community partner to build on the program’s success.
Sallie Mae is in the initial stages of developing an employee wellbeing initiative. Students facilitated the development of a culturally appropriate employee wellbeing strategic plan. Activities included conducting an interest and needs assessment, developing an electronic survey and delivery process for Muncie-based employees, and the launch of a Wellness Committee. They also worked to identify wellness leaders based on survey results. Students delivered a written strategic plan to the executive team and each wellness leader.
Students learned about social entrepreneurship while helping transform an Indiana company from a $500K operation to a multimillion dollar corporation. Team members worked directly with the inspiring cofounder and CEO of the company, Jan Long, to formulate strategy and make recommendations for the growth of her certified WBE (women-owned business enterprise). Students learned the role that disabled workers can play as a critical
part of the production process that gives a company a competitive edge
in the marketplace.
Students learned about living and working in a sustainable way and
explored the social, environmental and financial impacts of Ball State
University. The project resulted in an update of the current Ball State
Global Reporting Initiative Sustainability Report. Undergraduates and
graduates teamed up to acquire experience that put their work on par
with what has become mainstream reporting among the largest 250
companies in the world.
The Indiana Office of Tourism Development (IOTD) continued to partner with Ball State University to use high-definition video technology to highlight Indiana road trip ideas in a creative way. Students created state-of-the art, relevant content for and drive traffic to the IOTD’s consumer website, www.visitIndiana.com. The team also showcased the partnership through public relations and social media to further generate awareness of Indiana travel opportunities. The product will support the state's annual promotion of Visit Indiana Week.
Copyright © 2014 Ball State University 2000 W. University Ave. Muncie, IN 47306800-382-8540 and 765-289-1241