Project 18

Project18LogoBall State students are playing a key role in an effort to help Hoosier schoolchildren improve their health. And the experience is giving these Building Better Communities Fellows a real-world education.

Representing diverse majors, the Fellows worked to create Project 18, a campaign to educate Indiana children and families about childhood obesity. Approximately one-third of Hoosier children are overweight and are more likely to develop high blood pressure, diabetes, low self-esteem, and depression.

Project 18 is named after the jersey number of its spokesperson, Indianapolis Colts quarterback Peyton Manning. Other partners are Peyton Manning Children's Hospital at St. Vincent, Marsh Supermarkets, and Strategic Marketing & Research Inc. (SMARI).

Project 18 provides Indiana elementary schools with an 18-week health and wellness curriculum designed to address the major risk behaviors in third- to fifth-grade students. It also includes a Web site with content for kids, teachers, and parents; public service announcements; and a program at Marsh. Learn more about Project 18 and the role our students played.