are challenged by explosive change in the digital marketing environment. Using social media to build brands, generate
leads, and create audience loyalty is increasingly necessary, but also requires
significant investment in tools and staff time. For companies unfamiliar with this territory, digital marketing strategies
can be downright intimidating.
With these challenges in mind, Ball State University is
launching the Center for Digital Marketing Advancement (DMA) – a collaboration between the Center for Media Design, H.H.Gregg Center for Professional Selling, and Building Better
Communities. On September 19, 2013, Ball State announced the DMA launch at TechPoint's M Tech summit in Indianapolis. DMA is an
industry-focused research endeavor that creates an external engagement arm to
identify and communicate digital marketing best practices and methods for
educating future marketing technology workers at all levels.
Through validated best practices, commissioned research,
and professional certification, DMA seeks to demystify digital strategies for small to midsize companies who
want to take their digital marketing to the next level. DMA draws from Ball State’s significant
strengths in digital research, applications, and education, and will strengthen
Indiana’s reputation as an international destination for digital marketing
tools, design, and talent.
The DMA staff has compiled interviews with some of
Indianapolis’ leading digital marketing companies to identify best practices. These
best practices are being deployed for their clients across all business
sectors. DMA is validating results and communicating best practices in employee
training workshops, conducting best practice research and presentations, and
will soon have a professional development certificate in digital marketing
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