Standing Out: Relationship Marketing as a Competitive Advantage

Building Better Communities
Future dates to be determined

Interested in improving your community or organization’s marketing efforts?  Learn how to distinguish your product and avoid competing in a commodity market. This seminar presents the fundamentals of relationship marketing for economic and community development leaders but is also applicable to any business-to-business environment. It is led by Bob St. Claire, principal of the St. Claire Group, a Carmel-based strategic marketing consulting firm and a participant-favorite during the Indiana Economic Development Course. 

You will learn:

  • an understanding of the concepts of relationship marketing strategies
  • how to implement stakeholder understanding of the value of relationship marketing strategies
  • tactical initiatives in support of relationship marketing strategies including how social media and emerging media fit into them
  • how to establish metrics and measurements of success
  • the components of an action plan  

The presenters:

Bob St. Claire, CEO, St. Claire Group
Dick Heupel, CEcD, Director, Economic and Community Development, Ball State’s Building Better Communities  


9:00 a.m.  Understanding Relationship Marketing Strategies

9:45         Implementing Stakeholder Understanding Initiatives

10:00       Creating Tactical Initiatives in Support of Relationship Marketing

11:00       Break

11:15       Defining Attributes of Success

Noon       Adjourn

*Agenda may be subject to change.


When:  Future Dates TBA
Where: Ball State Indianapolis Center  (50 S. Meridian St.  Indianapolis, IN  46220)
Cost: $49

If you have questions, please contact Building Better Communities Education and Training Director Sarah Browning or call 765-285-2773 for more information.