Interested in improving your community or organization’s marketing efforts? Learn how to distinguish your product and avoid competing in a commodity market. This seminar presents the fundamentals of relationship marketing for economic and community development leaders but is also applicable to any business-to-business environment. It is led by Bob St. Claire, principal of the St. Claire Group, a Carmel-based strategic marketing consulting firm and a participant-favorite during the Indiana Economic Development Course.
You will learn:
Bob St. Claire, CEO, St. Claire Group Dick Heupel, CEcD, Director, Economic and Community Development, Ball State’s Building Better Communities
9:00 a.m. Understanding Relationship Marketing Strategies
9:45 Implementing Stakeholder Understanding Initiatives
10:00 Creating Tactical Initiatives in Support of Relationship Marketing
11:15 Defining Attributes of Success
*Agenda may be subject to change.
When: Future Dates TBAWhere: Ball State Indianapolis Center (50 S. Meridian St. Indianapolis, IN 46220)Cost: $49
If you have questions, please contact Building Better Communities Education and Training Director Sarah Browning or call 765-285-2773 for more information.
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