Business and Auxiliary Services

Trademarks and Licensing

Trademark Licensing at Ball State University

Ball State University trademarks are any marks, letters, nicknames, or words associated with Ball State University. These trademarks are used to identify the University, it's athletic programs, documents, publications, and products.

Ball State University (BSU) participates in a licensing program to ensure that the marks of the University are used appropriately, in good taste, and with quality reproduction.

Ball State University has chosen Licensing Resource Group (LRG) to manage its licensing program. To obtain information or a license, view the Licensing Resource Group website.

Any producer of products bearing any Ball State University marks must have a license before offering those goods for sale.

All uses of the BSU logo and trademarks require approval of the artwork and/or samples.

For soft goods and resale items: contact the Director of Business Services Special Assistant to the Associate Vice President For Business and Auxiliary Services 765-285-2838.

For university publications, printing projects, or signage: contact University Communications 765-285-1560.

Student organizations that have items produced bearing the BSU marks are required to buy them from licensed vendors.

Ball State University is a member of the Fair Labor Association (FLA). The Fair Labor Association consists of consumer, human, and labor rights groups, including the International Labor Rights Fund, the Lawyers Committee for Human Rights, the National Consumers League and the Robert F. Kennedy Memorial Center for Human Rights, as well as 150 universities and colleges, leading apparel and footwear, manufacturers and retailers.

The Fair Labor Association monitors manufacturers of licensed products for their adherence with their FLA Code of Conduct which addresses: legal compliance, environmental compliance, ethical principles, and employment standards.

Business and Auxiliary Services
Administration Building, Room AD103
2000 W University Ave.
Muncie, IN 47306

Phone: 765-285-1104
Fax: 765-285-3652