What Can I Do with a Major in…

Advertising and Public Relations

The American Marketing Association defines advertising as “the paid, nonpersonal presentation of goods, services, and ideas by an identified sponsor.” Those working in the advertising industry use mass media, television, newspapers, etc., to achieve results. Advertising majors may work for any employers with products, services, or ideas to promote, however most job opportunities in the advertising business can be found within advertising agencies.

The following occupations represent some career opportunities available to advertising and public relations majors. Some will require additional education. For more information visit the Career Center in Lucina 220.

Account Director 
Advertising Director
Art Director
Assistant Casting Agent
Assistant Planner
Broadcast Supervisor
Commercial Artist
Community Relations Coordinator
Computer Graphic Artist
Coordinator of Consumer Affairs
Copywriter
Creative Director
Customer Relations Representative
Director of Public Affairs, College
Employee Relations Coordinator
Graphic Designer
Group or Regional Manager
Hotel Publicist
Junior Buyer
Lettering Artist
Media Buyer
Media Supervisor
Pasteup Artist
Press Agent
Press Secretary, Government
Production Manager
Professional Sports Team Publicist
Project Director 
Publications Manager
Research Director 
Sales Planner
Shopping Center Advertising Manager
Special Events Coordinator
Theatrical Press Agent
Trade Show Representative 
TV Producer 
VIP Coordinator