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Home » About » Administrative Offices » Career Center » Job-Search and Graduate School Preparation » Networking and Personal Branding

Networking and Personal Branding

You’ve heard it all your life: It’s not what you know, it’s who you know. That’s the way the job search works.



Most jobs are never advertised. Most people get their jobs through their personal and professional contacts. That means that networking is important when you are looking for a job. Networking happens face-to-face and online. Use a variety of strategies to ensure your success. Remember, networking is not about asking for a job. It is developing relationships that will last throughout your career. 



Network Your Way to a Job (PDF) tipsheet: Learn about the purposes of networking, sources of contacts, and steps to build your network. 



Online Networking (PDF): Make the most of your online presence.



Are you using LinkedIn? Want to maximize your profile?  Using LinkedIn (PDF) shows you how to get started and make the best use of this great resource.



Did you know that Twitter and Facebook can also be great places to network?  Using Twitter and Facebook (PDF)


  • Job-Search and Graduate School Preparation
  • Career Advising
  • Job Fairs and Other Events
  • Résumés and Cover Letters
  • Find Jobs and Research Employers
  • Interviewing
  • Etiquette and Attire
  • Graduate School Search
  • Networking and Personal Branding
    • How to Network
    • How to Develop Your Brand
    • Networking Your Way to a Job
    • Develop Your Online Brand
    • Making Contacts at a Job Fair
  • Job Search Book (PDF)
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