University Human Resource Services

Graduate Assistantship - Marketing and Promotions, Ball State University Athletics

Ball State University is seeking qualified candidates for a Marketing and Promotions graduate assistant, starting* Fall semester 2014 with potential employment through Spring semester 2016.  Applicants are eligible for renewal at the end of each semester upon a successful performance evaluation. Admission to a Ball State University graduate program is required. The weekly commitment includes office hours as needed and staffing at numerous sporting events, most of which take place on weekends, in the evenings, or on holidays.

The athletic department recognizes that the athletic marketing and promotions graduate assistant plays a key role in the success of the BSU game day experience for our fans. Therefore it is critical that prospective candidates carefully consider the time commitment necessary to successfully participate in this program.

*Hourly employment opportunity will be available May 21 - August 17, 2014

REPORTS TO: Director of Marketing and Promotions

BASIC FUNCTION: Primary responsibilities of this position include executing in-game promotions for football, men's and women's basketball, women’s volleyball, baseball and softball. Lead as director of the Cardinal Kids Club. Supervise approximately 25-30 sports marketing student staff.


  • Assist with game-day and event management of selected sports
  • Creation and implementation of select marketing and promotional plans
  • Develop, execute and organize in-game promotions
  • Produce game script and public address announcements
  • Distribute promotional materials to BSU campus and Muncie community
  • Assist with special events including, but not limited to, the Indiana State Fair, Fan Jams,Orientation, Admissions Preview Days, Welcome Week, etc.
  • Collaborate with Spirit Squads and BSU Pep Band at home athletic contests
  • Director of Cardinal Kids Club: updates to web page, increase and manage membership,maintain data base and introduce new events
  • Manage Athletics content for Ball State's Communication Center email and web posts
  • Help manage and supervise sports marketing student staff
  • Graphic design experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign,etc.) is not required but is preferred
  • Other duties as assigned by the External Affairs team