Typography is a powerful tool in the development of a visual presence—giving a cue that our communications are coming from the same place.
A menu of typefaces has been selected to coordinate with the Official Ball State University Beneficence Mark.
Be aware that every typeface variation—from font selection to weight to stylizing (italic, bold), to color to point size—adds a layer of emphasis. Too many variations can be hard to read and difficult to navigate.
Our brand fonts are the Helvetica Font Family and Open Sans (web text only).
Helvetica and Helvetica Neue
Helvetica and Helvetica Neue come preloaded on Mac OS. A separate license is required for PC.
Open Sans (web text only)
Download Open Sans.