How is Ball State distinctive in a sea of more than 4,200 American colleges and universities?
University Marketing and Communications (UMC) is responsible for communicating the university's distinctiveness to stakeholders. We build affinity and preference for the Ball State brand through strategic, integrated marketing communications. Our efforts support the enrollment and development goals of the university and also encourage support among other influential audiences.
More than window dressing, UMC's efforts are firmly rooted in and support the university's Education Redefined: Strategic Plan 2007-2012.
UMC partners with academic and administrative units to tell the Ball State story to the media, prospective students and parents, alumni, donors, and others.
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