How is Ball State distinctive in a sea of more than 4,200 American colleges and universities?

University Marketing and Communications (UMC) is responsible for communicating the university's distinctiveness to stakeholders. We build affinity and preference for the Ball State brand through strategic, integrated marketing communications. Our efforts support the enrollment and development goals of the university and also encourage support among other influential audiences. 

More than window dressing, UMC's efforts are firmly rooted in and support the university's strategic plan, Education Redefined 2.0: Advancing Indiana. 

UMC partners with academic and administrative units to tell the Ball State story to the media, prospective students and parents, alumni, donors, and others. 

Through dynamic websites, creative marketing communication planning and materials, cooperative relationships with the news media, and dramatic photography, we build the Ball State brand and spread the word about current campus news, innovative academic programs, and other activities taking place at Ball State.

Our results-oriented staff members have received top honors for their work to promote Ball State. Work with us or tell us your Ball State story.