Strategic Communications

Branding Tool Box

Our Ball State University brand is a powerful symbol of our quality and promise. Our logos, colors, fonts—even your word choice and tone—leave an immediate, lasting impression.

Our Ball State University Brand Styleguide is intended to help consistently reinforce the Ball State story and the quality of our people, place, and experience. The branding tools we offer are intended to provide you with the flexibility you need to reach your unique audience and emphasize your strengths consistent with the Ball State University Brand.

Tools and Resources

Logos and Images

You may use Ball State’s trademarked logos and images if you receive permission, which you may do via email.

Graphic Identity Standards

Our Graphic Identity Standards Manual will help you determine what university images you can use and how you may use them.

Editorial Style Guide

The Editorial Style Guide promotes consistency in usage and grammar, primarily for Ball State—or higher education—specific terms. The guidelines also clarify common areas of confusion.

Division of Strategic Communications
West Quad, Room 304
Ball State University
Muncie, Indiana 47306

Hours: 8 a.m. - 5 p.m. EST Monday - Friday. For after-hours calls, dial the number below and you will be directed to an on-call staff person.
Phone: 765-285-1560
Fax: 765-285-5442