Social media are powerful communications tools that have a significant impact on organizational and professional reputations. Because they blur the lines between personal voices and institutional voices, the Ball State Social Media Policy (PDF) has been crafted by University Marketing and Communications to help clarify how best to enhance and protect personal and professional reputations when participating in social media.
To promote the successful use of social media by university departments and units, we have developed and will continue to provide ongoing social media guidance including some common best practices for individuals and institutional accounts and recommendations for posting in social media communities. Since this arena on the web is constantly growing and evolving, the resources provided here will expand based on institutional needs. For more assistance with social media, please contact your assigned communications manager or our office at 765-285-1560.
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