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Goal 1: Learning

Goal 1: Learning. Ball State University will promote academic excellence among undergraduate and graduate students seeking a rigorous learning experience.

Objective A. Attract, enroll, retain, and graduate a more selective and diverse student body.

  • By 2012, achieve 80 percent of total incoming freshman class holding academic honors diplomas or equivalent.
  • By 2012, achieve 80 percent first-year retention rate.
  • By 2012, achieve 60 percent six-year graduation rate and 65 percent by 2015.
  • By 2012, achieve 10 percent of freshman enrollment participating in the Honors College.
  • By 2012, achieve 15 percent of total domestic enrollment from out of state and 5 percent of total enrollment from international origins.
  • By 2012, achieve 15 percent of total enrollment from underrepresented minority populations.
  • By 2012, increase to 15 percent the number of degree-seeking graduate student applicants from underrepresented minority populations annually.
  • By 2012, for all admitted doctoral applicants, increase the average verbal GRE scores to 530 (68th percentile) and increase the average quantitative GRE scores to 570 (40th percentile).
  • Double the number of master’s programs that have enrolled students with an average undergraduate grade point average of 3.3 or better.

Objective B. Provide each undergraduate with the opportunity to participate in an immersive learning experience.

  • Increase by 10 percent per year the number of students participating in immersive learning experiences.
  • By 2012, all departments will offer immersive learning experiences for each graduate.

Objective C. Increase the number and quality of significant in- and out-of-classroom learning opportunities such as experiential learning, international learning experiences, and service learning.

  • By 2012, each department will provide experiential learning opportunities for all students.
  • By 2012, 40 percent of the students will participate in for-credit research, internships, student teaching, or related professional experiences prior to graduation.
  • By 2012, more than 1,000 students will participate annually in high-quality professional international experiences.

Objective D. Increase the number of nationally ranked or recognized academic and cocurricular programs.

  • By fall semester 2008, establish student learning outcomes and assessment measures for all university programs.
  • By 2012, have 25 nationally ranked or nationally recognized programs.
  • By 2012, offer an entrepreneurship minor open to all students.

Objective E. Offer market-responsive and nationally ranked or recognized extended education opportunities that are integrated with on-campus offerings.

  • By 2012, increase off-campus enrollments by 30 percent over the 2006–07 base (see 3.B).


Objective i. Develop university-wide marketing communication and branding strategies that support the goals and strategies of the plan by raising the visibility and enhancing favorable perceptions of Ball State University among key audiences.

  • By spring 2008, develop a formal strategic marketing plan for enrollment.
  • By fall 2007, launch a redesigned Ball State Web site that supports Goal 1 objectives and outcomes.
  • During 2007, develop a formal strategic marketing plan to support nationally ranked and recognized programs.
  • During 2008, collaborate with Advancement to support marketing and communications needs for the capital campaign.
  • By 2012, increase significant national media placements to five per year.
  • By 2012, significantly shift public perceptions of Ball State’s academic quality relative to Indiana competitors in support of Goal 1 objectives.

Objective ii. Increase financial resources available to support strategic directions.

  • By 2012, increase the amount of endowed scholarships to 600.

Objective iii. Maintain best-practice use and innovative use of information technology in support of strategic directions.

  • Increase the percentage of faculty reporting usage/adoption of emerging media in their teaching/course work by 10 percent.
  • By 2012, all students will be able to create digital resumes/portfolios of curricular and cocurricular experiences.
  • By 2012, increase the usage of online storage by 30 percent.
  • By 2012, increase by 30 percent the number of wireless devices addressing the network.