Goal 4: Community. Ball State University will improve the university community’s quality of life. Objective A. Increase student, staff, faculty, and family participation in a coordinated wellness program.
Objective B. Create a service-oriented campus culture in all units.
Objective C. Achieve greater success and recognition in extramural athletics and academic competitions.
Objective D. Increase diversity of student, faculty, and staff populations and enhance the climate supporting diversity.
Objective E. Plan and execute new construction and renovations of campus facilities to best support learning, scholarship, institutional effectiveness, and quality of life.
Objective F. Increase the vitality of campus social and cultural life.
SUPPORTING OBJECTIVES Objective i. Develop university-wide marketing communication and branding strategies that support the goals and strategies of the plan by raising the visibility and enhancing favorable perceptions of Ball State University among key audiences.
Objective ii. Increase financial resources available to support strategic directions.
Objective iii. Maintain best-practice use and innovative use of information technology in support of strategic directions.
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