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Methods and Solutions

Media Behavior: Now & Next 
 danaobservation5 Insight and Research measures the dynamic patterns of consumer media behaviors and how they are likely to evolve in the near future. Learn more about our methods and projects:
  • Cross-Platform Media Consumption 
  • Our Observational Method (Video)
  • Customizing the Observational Method
  • The Dana: Making Granularity Possible
  • Featured Case Study: Video Consumer Mapping Study

Emerging Media: Form & Function 
eyetracking2  Insight and Research explores user experience by using eye tracking, advanced usability and qualitative methods to map consumer interactions with and reactions to interfaces, content, platforms, and devices. Learn more about how we use these methods to inform design, improve service, and enhance user experience:
  • User Experience Research
  • Eye-Tracking Capabilities
  • Featured Case Study: INShape Indiana

danaobservation1  Insight and Research explores consumer attitudes, behaviors and motivations regarding interactive TV applications on the TV screen, on second-screen devices and applications unbound from TV content. Learn more about our research, industry partners and testing facilities.

Center for Media Design
Arts and Journalism Building, Room 205
Ball State University
Muncie, IN 47306

Hours: 8 a.m.-5 p.m. during the academic year, 7:30 a.m.-4 p.m. during the summer
Phone: 765-285-0123
Fax: 765-285-0124
View E-mail Address