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INShape Indiana

This study used a qualitative research approach involving interviews with subjects while they completed activities on the Web site, eye tracking of the subjects to determine where they were looking when using the site, Morae Web usability software to capture statements and expressions while using the Web site, and a survey questionnaire to determine the degree to which the user finds the Web site meaningful, manageable, and understandable.

Research Objectives
1. Evaluate user experience of key services and programs offered on the INShape Indiana Web site
2. Determine the usability of the INShape Indiana Web site layout
3. Track user gaze and eye movement patterns when interacting with the Web site
4. Identify behavioral concerns associated with the Web site services and programs being offered
5. Determine the value of the Web site and programs to the member being evaluated
6. Identify potential options and solutions to user concerns regarding the Web site

INShape IN
The Center for Media Design (CMD) project team used an eye tracking methodology for this project to provide evidence of visual attention (i.e., where users look with respect to the interface while completing a particular task) as well as a wealth of quantitative data including gaze coordinates and dwell times. From this gaze data, the CMD generated maps of gaze paths and visualizations representing the duration of user visual attention to defined areas of the interface and the eye tracking patterns associated with users while completing tasks on the Web site.

In addition to quantitative gaze data, the eye tracking methodology also provided a deep qualitative exploration of user experience. Cameras captured video of the INShape Indiana Web site as it was being used by the user, which was then superimposed with crosshairs demonstrating the user’s moving point of gaze throughout tasks. This video demonstrated where and when users looked while completing tasks like browsing and selecting, downloading and watching Vongo TV movies and videos.

The testing process also utilized a “talk out loud” interview research method. During testing, participants were asked to complete a series of activities on the Web site and provide their thoughts and opinions regarding the task and their ability to complete it. The activities chosen for the study were based on tasks that were considered typical and common to users of this kind of Web site.

After being introduced to the testing environment, participants answered a few demographic questions about themselves and their backgrounds. Participants were then taken to the Web site and asked to complete a series of tasks and activities using different parts of the Web site. During this process, participants were encouraged to express their thoughts and feelings regarding the Web site and the ease in which they could complete the assigned activities.

After the eye tracking session and interview portion of the study had been completed, participants were then asked to rate the Web site’s “ease of use” and “level of value” on a scale from 1 to 7.

The INShape Indiana program and Web development team is currently working on changes that reflect participant suggestions and CMD recommendations as it transitions to a newer version of its site.