IR bannersG

Middletown Media Studies

MMS2Middletown Media Studies Ball State University and the Center for Media Design’s Middletown Media Studies are a comprehensive attempt to better inform our understanding of how consumers interact with all major media and the roles media play in their lives.

At a time when many predict widespread, profound and in some cases "catastrophic" changes in the media landscape, the Middletown Media Studies take a uniquely consumer-centric look at how people really spend their time with media throughout the day. Rather than focusing on individual media, we researched exposure to 15 principle media. Rather than being tied to one location (home or the workplace), we observed our participants wherever they went.

Middletown Media Studies I
Middletown Media Studies II
Center for Media Design
Arts and Journalism Building, Room 205
Ball State University
Muncie, IN 47306

Hours: 8 a.m.-5 p.m. during the academic year, 7:30 a.m.-4 p.m. during the summer
Phone: 765-285-0123
Fax: 765-285-0124
View E-mail Address