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iTV at the CMD

 As the lines between TV and web continue to blur, there is an increasing urgency in industry to understand how consumers will react to various types of interactivity. In the middle of this dynamic change, Insight and Research at the Center for Media Design (CMD) launches its Viewing+ initiative, a formal program of research dedicated to exploring consumer attitudes, behaviors, and motivations as they interact with TV content.  

Our initiative will cover 4 key research areas:

1.       Interactivity with programming

2.       Interactivity with advertising

3.       Interactivity in search and navigation

4.       The future of T-commerce

All of our Viewing+ research projects will be grounded by industry needs for understanding consumers. Learn more about how we will work with industry to drive, fund, and inform this initiative.  

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