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Understanding Internet Health-Related Search Patterns: How Useful is Google Trends? (FREE)
Post Date: July, 2008
Peter Ellery, William Vaughn
The newest white paper from the CMD explores public search behavior for health-related information in a new way: using the Google Trends service to investigate how consumers look for health-information on the Web.
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High School Media Too: A School Day in the Lives of Fifteen Teenagers (FREE)
Post Date: September, 2007
Bob Papper, Michael Holmes, James Nyce, Mike Bloxham
This new report from the CMD explores the media behaviors teenagers throughout their day. The methodological pilot tests the extension of the MMSII observational method to this specific group.
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Remotely Interested? Observing Television Viewers’ Advertising-Related Behaviors (FREE)
Post Date: September, 2006
Michelle Prieb, Michael Holmes, Mike Bloxham
With a debate heating up over the definition and implications of commercial minutes, the latest report from the CMD unveils new behavioral research based on observing what really happens during TV viewing.
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The Computer: A Medium for All Reasons (FREE)
Post Date: July, 2006
Robert Papper, Michael Holmes, Mark Popovich, Paul Biner, Melinda Messineo, Mike Bloxham
The third and most recent report in the Middletown Media Series explores computer-based media use throughout the day, in the workplace and the home.
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Factors Influencing Mobile Advertising Acceptance: Will Incentives Motivate College Students to Accept Mobile Advertisements? (FREE)
Post Date: April, 2006
Michael Hanley, Michael Becker, Jackie Martinsen
As mobile advertising becomes a lucrative business, Ball State releases research exploring mobile advertisements and incentives among college students.
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Mind the Measurement Gap (FREE)
Post Date: July, 2006
Jim Spaeth, Michael Holmes, Bill Moult, Mike Bloxham
Prepared for the Advertising Research Foundation's 2006 Audience Measurement Symposium, this white paper draws upon analysis of MMS2 data to explore media usage not captured by traditional methods
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The Power of Play: Exploring the Impact of the iTV Two-Screen Gaming Experience (FREE)
Post Date: February, 2006
Jacqueline Martinsen, Mike Bloxham, Michael Holmes
A collaboration with cable network GSN, the study combines ethnographic observation and interviews with analysis of response-based data exploring how, why and to what extent viewers engage with TV.
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Engaging the Ad-Supported Media: A Middletown Media Studies Whitepaper (FREE)
Post Date: January, 2006
Michael Holmes, Robert Papper, Mark Popovich, Mike Bloxham
MMS 2 data is used to compare and contrast contextual elements of media experiences (i.e. the location, time of day, concurrent media exposure) for major advertising-supported media.
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Concurrent Media Exposure (FREE)
Post Date: July, 2005
Michael Holmes, Robert Papper, Mark Popovich, Mike Bloxham
This report outlines findings related to the "media multi-tasking" behaviors of consumers, including how common it is, how much of the media day it occupies, and more.
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Media Day (FREE)
Post Date: July, 2005
Robert Papper, Michael Holmes, Mark Popovich, Mike Bloxham
People spend a staggering amount of time engaged with some form of media each day. This report catalogues our daily interactions with media in more detail than ever before.
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Middletown Media Studies 1 (FREE)
Post Date: March, 2004
Robert Papper, Michael Holmes, Mark Popovich
The report shatters assumptions about media research methodologies, using telephone surveys, self-report diaries and observations to determine how people use media daily.
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