This new white paper goes back to a group of ordinary consumers to explore their experience owning an iPad for 24 hours. Learn how their orientation towards the iPad changed based on their user experience with the device.
Touching Consumers? Real People Discuss the Promise of the iPad (FREE)Post Date: April 2010Jen Milks, Mike BloxhamThis brand new white paper released just in time for the iPad launch, explores consumer perspectives on the features and functionality of the iPad as described by Steve Jobs, as well as where it might fit in their daily routines and their intent to purchase the device.
Messaging Behaviors, Preferences, and Personas Whitepaper (FREE)Post Date: October, 2008In spite of the amount of time and energy 18- to 34-year-olds spend with social networking sites, they may not be as receptive to marketing messages via those channels. According to this new report, consumers in this group say they are more likely to be persuaded by marketing messages received via more traditional channels such as direct mail and e-mail.
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