Insight and Research has worked with clients from advertisers, advertising agencies, media buying firms, content developers, television networks, industry associations and others including the Nielsen-funded Council for Research Excellence, Starcom Mediavest Group, Schematic, the Online Publisher’s Association, Starz Entertainment.
Using various research methodologies, we work collaboratively with businesses and industry, organizations, and academics to craft innovative research design, customized to clients’ needs.
Some past partnerships with industry had been structured as: |
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Consortium Projects
Our consortium-based research projects tend to involve a group of clients interested in similar and mutually beneficial research initiatives. One 2006 observational study we called the Media Acceleration Project was funded by PepsiCo, Time Warner Cable, Proctor and Gamble, and others.
Proprietary Research
Much of our research is conducted on a proprietary basis, intended to give a company or organization a competitive edge. At times, these projects become public after a reasonable amount of time has passed following the implementation of results.
Single-Sponsor Projects
Occasionally one company or organization wishes to sponsor research that will be made immediately available in the public domain via reports, white papers, or presentations.
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Selected Case study:
Middletown Media Studies |