Digital Policy Institute
Hanley_Michael

Michael Hanley

Associate Professor

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AJ 342   Phone: 765-285-8213  

Digital Policy Institute
Muncie, IN 47306

Education
M.A., Ball State University Journalism, 1980
B.A., Purdue University Visual Design, 1975

Awards
2007 ASAE Gold Circle
Award for Best Peer-Reviewed Journal from an association with an annual budget of $2 million or less, as Co-Editor of the International Journal of Mobile Marketing. (2007)

Mobile Marketing Association’s Award for Overall Excellence, 2007, as Co-Chair of the Academic Outreach Committee of the Mobile Marketing Association. (2007)

Books
Becker, M., and Hanley, M. (2007). Latest Thinking in Mobile Marketing. London: Henry Stewart Talks, In press.

Book Chapters
Becker, M., and Hanley, M. (2007). The Mediating Effects of Privacy and Preference Management on Trust and Consumer Participation in a Mobile Marketing Initiative: A Proposed Conceptual Model. In T. Kautonen and H. Karjaluoto (Eds.), Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Cheltenham, U.K. and Lyme, U.S.:Edward Elgar. In press.

Hanley, M. (2007). The “Sell” Phone: The Future of Mobile Advertising, In M. Azzaro (Ed.), Strategic Media Decisions, 2nd Edition (pp. 428-434). Chicago: The Copy Workshop, In press.

Hanley, M. (2005). Writing News Across Converged Media. In S. Quinn and V. Filak (Eds.), Convergent Journalism: An Introduction. Boston: Focal Press. 2005. 1st Edition.

Scholarly Publications
Gustafson, R., Hanley, M., and Popovich, M. (2008). Women's Perceptions of Female Body Shapes and Celebrity Models: The Dove Firming Cream Advertising Revisited. American Academy of Advertising Conference proceedings, San Mateo, CA,  March.

Hanley, M., Meier, M., and Newell, J. (2008). Desperately Seeking Opt-in: A Field Report from a Student-led Mobile Marketing Initiative. American Academy of Advertising Conference proceedings, San Mateo, CA, March.

Gustafson, R., Hanley, M., and Popovich, M. (2008). Women's Perceptions of Female Body Shapes and Celebrity Models: A Challenge to Dove’s ‘Real Beauty’ Ad Campaign. International Academy of Business Disciplines Conference proceedings, Houston, April.

Gustafson, R., Hanley, M., Popovich, M. (2006). Women’s Perceptions of Female Body Shapes and Celebrity Models Featured in Magazine Advertisements, Journal of Human Subjectivity. Vol. 4 (2) fall.

Becker, M., Hanley, M. (2006). Factors Influencing Mobile Advertising Acceptance: Will Incentives Motivate College Students? International Journal of Mobile Marketing, Vol. 1 (1) summer.

Hanley, M. (2006). Mobile Marketing Opportunities for Academic and Industry Collaboration and Research. American Academy of Advertising Conference proceedings, Reno, Nevada, April.

Hanley, M. (2005). Endorsements in Advertising: A Social History. Journal of Advertising Education, fall.

Gustafson, R., Hanley, M. (2005). Let’s Stop Bickering: How to Attract the Best and Brightest Students To Our Industry. Journal of Advertising Education, Volume VIII (2) fall.

Hanley, M. (2005). A Partnership for Success: How the Ball State AAF Chapter Has Contributed to the Success of the Ad Federation of East Central Indiana. American Academy of Advertising Conference Proceedings, Houston, August.

Gustafson, R., Hanley, M. (2004). A Lesson in Promise Testing and Advertising Strategy Development. Journal of  Advertising Education, Volume VIII (1), spring.

Refereed Conference Papers and Publications
Becker, M., and Hanley, M. (2008). Cell Phone Usage and Advertising Acceptance Among College Students: A Three-Year Analysis. A paper presented at the AEJMC Southeast Colloquium, Auburn, Alabama, March.

Gustafson, R., Hanley, M., and Popovich, M. (2008). Women's Perceptions of Female Body Shapes and Celebrity Models: The Dove Firming Cream Advertising Revisited. A paper presented at the American Academy of Advertising Conference, San Mateo, CA, March.

Hanley, M., Meier, M., and Newell, J. (2008). Desperately Seeking Opt-in: A Field Report from a Student-led Mobile Marketing Initiative. A paper presented at the American Academy of Advertising Conference, San Mateo, CA, March.

Gustafson, R., Hanley, M., and Popovich, M. (2008). Women's Perceptions of Female Body Shapes and Celebrity Models: A Challenge to Dove’s ‘Real Beauty’ Ad Campaign. A paper presented at International Academy of Business Disciplines Conference, Houston, April.

Gustafson, R., Hanley, M., Popovich, M. (2006). Comparison of Women’s Perceptions of Female Body Shapes as Featured in the Dove ‘Real Women’ Firming Cream Campaign vs. Other Magazine Ads. A paper presented at the Annual Conference of the International Society for the Scientific Study of Subjectivity, Trondheim, Norway, September.

Pofessional Affiliations
American Academy of Advertising
Association for Education in Journalism and Mass Communication
International Academy of Business Disciplines
Mobile Marketing Association
American Advertising Federation

Research Interests
Mobile marketing and advertising
New media development and usage
Brand development and integration