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Jeffery B. Yapp

If you’ve ever played RockBand, created an avatar in vMTV, bought a DVD of The Hills, watched the top-raYappJeffted movie Dale on CMT, then you’ve experienced the vision of Jeffrey B. Yapp, executive vice president of program enterprises for MTV Networks’ (MTVN) Music and Logo Group.

An established media executive with a rare blend of creative and technological vision, Yapp is acknowledged within MTV and the industry for exhibiting an entrepreneurial flair, seeing ideas through from conception to successful implementation with tremendous business results. For MTVN, he leads the business development team in extending the MTV, VH1, CMT, and Logo brands into new businesses and platforms.

Specifically, he oversees several development groups responsible for an extensive array of ventures and new content opportunities including: console and portable video games, virtual world platforms, DVDs, direct-to-DVD movies, consumer products and publishing, radio networks, and emerging technologies.

From 1993 to 1997, Yapp served as president of Worldwide Twentieth Century Fox Home Entertainment, based in Los Angeles, where he helped generate more than $500 million in retail revenue from the launch of marketing campaigns for such blockbusters as Star Wars and Independence Day.

He had started at Twentieth Century Fox’s international division, where his efforts generated $322 million in revenues and establishing The X Files as one of the most successful TV programs on video with more than 5 million units sold. He has also served as vice president of marketing for Pizza Hut, a subsidiary of PepsiCo Inc. from 1991 to 1993.

Yapp earned his master’s degree from Northwestern University’s Kellogg School of Management and his bachelor’s degree in business from the University of Michigan. Over the course of his extensive career, he has been honored with various awards including the Cannes’ Film Festival Golden Advertising Award (1998).