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North America Managing Director of the Mobile Marketing Association

becker Michael Becker is a leader in the mobile marketing industry, assuming the roles of industry entrepreneur, volunteer and academic.  Mr. Becker founded and most recently held the position of VP Mobile Strategies at an industry-leading mobile marketing solutions provider, iLoop Mobile, which earned the Mobile Marketing Association (MMA) Innovation of the Year Award in 2007.

Prior to assuming the role of Manager Director of North America, Mr. Becker served on the MMA Global Board of Directors (2008, Director at Large; 2009, Global Board Vice Chair) and served on the MMA North American Board of Directors (2004, 2005, 2007, 2008, 2009). He founded and co-chaired both the award-winning MMA Academic Outreach Committee and the MMA International Journal of Mobile Marketing. He is also a member of the dotMobi Mobile Advisory Group Steering Committee and member of the Direct Marketing Association’s Annual Programming Advisory and Mobile councils.

In addition to his industry and volunteer roles, Mr. Becker is a contributing author to Mobile Internet for Dummies and Reinventing Direct Marketing, co-author of Web Marketing All-in-One For Dummies, which includes a mini-book on mobile marketing. He is currently working on Mobile Marketing for Dummies.  In addition, he has authored over 60 articles on mobile marketing and is an accomplished public speaker on the topic.

In his spare time, Mr. Becker is pursuing his doctorate on the topic of mobile-enhanced customer managed interactions and vendor relationship management at Golden Gate University. Mr. Becker was awarded the MMA Individual Achievement Award in 2007 and the Direct Marketing Educational Foundation Rising Stars Award in 2009 for contributions to the mobile and direct marketing industries.